Archive for February, 2011

How Your Blog Can Increase Internet Marketing Income

Friday, February 11th, 2011

Tips on grabbing hot Hostgator Coupon now.Check it out.

You can not throw up a blog and think it will make you easy money. You will have to first learn what makes a blog work and then use it with your blogging efforts. The good news is that, as an internet marketer, adding a blog to your site can increase your profits and build your selling prospects. With just a little bit of work on a regular basis, your blog has the potential to bring in hundreds of dollars every month. Read on to find out how you can use a few tips to start earning through blogs.

As you may have heard, links are one of the most important ways to build up your site. You should be consistently linking your posts to other sites, at least once per week. Linking, whether to sites within or outside of your niche, is proof that you are a serious blogger who is frequently updating their site. They also increase the likelihood that other sites will link to you, which will help your blog build its page rank in the search engines. This also sends a message to your visitors that you are providing real information to them, not only trying to sell them things. Linking also means you are reaching out and building your base of contacts, something that is good for making more sales.

Plan your posting topics in advance. There is no reason to fret about finding things to blog about. A good method is to open up a notebook or text document and do some free association, jotting down everything that comes into your mind that has something to do with your chosen niche. To use an example, if your blog was about tropical fish, you could makes lists of the various types of fish, the supplies needed to care for them and so forth; every one of these topics could be a separate blog post, and you’d soon have lots of material. If you have a blog that is centered around internet marketing, there are many possible topics; make a list of all the tools and strategies you are familiar with when it comes to making money on the internet, and you’ll soon have many blog post topics. The more you get used to posting, the easier it will be to come up with posting topics.

Do not miss this great deals on Hostgator with this Hostgator Coupon now.

Some marketers prefer their blogs to have their own domain names. If you’re still new to blogging, you might prefer to simply install your blog on an existing website with a sub domain. This helps associate your blog with your products and saves you the money you would spend on buying and registering a domain name. However, if you wish to blog across more than one niche, it may become worthwhile to invest in a new domain name so each blog has its own identity. Once you start a blog, you’ll soon find out that there are always ways to make it better. There is a lot more to having a blog than only trying to make money from it. It can help you find a sense of community in your online niche. Over time, your blog can be a way for others to perceive you as an expert in your niche. It can also attract many people to you, which will help you make more money in the long run. Isn’t that the primary goal for all internet marketers: to make money?

For more info on web hosting wiki, visit our website now

Choosing from Several Article Submission Services

Thursday, February 10th, 2011

It may be common knowledge among Internet marketers that they need a lot of time to post their articles to the thousands of blogs and directories.  However, article marketing may be the best tool for boosting traffic to their sites to improve their sales.  It is fortunate that article submission services, like those offered by ArticleMarketingAutomation, can eliminate the tediousness and difficulties in posting articles to the various blogs and directories.   But the sixty-four dollar question is how to choose the services that are just right for a particular business.

One way is to look at the different advantages that are being offered by article submission services, including ArticleMarketingAutomation.  One important factor is that they provide continuous submission of the articles to the directories and blogs.  This will have the advantage of ensuring that the addition of the back links will be natural and that the improvement will be non-stop.  Another factor to look for is that the submission of the articles is performed at the right time so that your site will be given the best possible rank in the search engine results.  The continuous rise in the position of your site in the results pages is one of the advantages that article submission services, such as ArticleMarketingAutomation, should provide.

It may also be worthwhile to take a look at the performance of article submission services, such as ArticleMarketingAutomation with regards to customer service.  One way to check on this factor is to determine whether they are capable of supporting your article marketing goals, such as the production of customized content.  Another primary aspect to examine is whether they could offer you with help in submitting the articles to the various directories and blogs.  As a side note, article submission software may also be applied for making the process much quicker but this may result into expensive errors that may result when the program posts the articles into blogs and directories that cater to a topic that is not related to that of your products or services.

Other services that could be provided by article submission services, like ArticleMarketingAutomation, may include the writing of the articles and spinning.  You may need to check also whether an affiliate commission is available for those who recommend the service to others.  Thus,  it is possible for some Internet marketers to even make a profit or at least recover the monthly charge if they could bring in enough people to join the service.  Therefore, when you are searching for the proper article submission services, such as ArticleMarketingAutomation, try to look at the assistance offered and the additional related services. Visit ASR for top notch article submission reviews.

EBook Writing Business

Wednesday, February 9th, 2011

If you are a savvy writer with wonderful English grammar skills, you must contemplate writing eBooks.  It pays really nicely and you can do it in the comfort of your very own home.  It truly is extremely easy to write up an eBook.  All you’ll want to do is have Microsoft word along with the web.  Do some research 1st on the topic.  Know every little thing it is possible to know about it, read up on it and save some quotes inside your favorites area.  You could want to cease by the local library to pick up some books on the subject too.  That can allow you to when writing up your eBook.  EBooks ought to be between 50 - 75 pages depending on the subject and what the assignment is.  After you have thoroughly researched your topic and also you know a whole lot about it you would like to generate a table of contents.  You need the chapters to flow freely from 1 thought to the other.  Make sure you cover as much as you are able to in regards to the topic and title every chapter, writing several notes about what you want to write about -which you are going to delete later.

The subsequent step will be just to get started out on it!  Begin writing creatively, from your heart, not just spitting out details on a paper.  Individuals are reading your eBook simply because they don’t wish to read and search for information located all over the place about a distinct subject.  They want a concise, easy to read; interesting eBook they can print out and curl on the couch with.  It goes with out saying that no one need to ever plagiarize; not just is it unlawful, it’s disrespectful.

Often spell check and edit your perform by reading it when you have completed.  Polish it off by organizing each chapter into an eBook.  Come up with a savvy title that catches the audience.  Should you truly take pleasure in this line of organization, you can do this full time and quit your day job.

 

 

 

Order checks online free shipping cheap checksorder checks

I’ll Define Viral Marketing

Wednesday, February 9th, 2011

What is Viral marketing? Viral marketing relies upon on a excessive pass-along rate from person to person. If a large percentage of readers forward a thing to a lot of friends, the total expansion snowballs very speedily. If the pass-along results get too low, the total expansion swiftly fizzles: this is the account used by promoting terminology dot com to define viral marketing.

So how do you create something go viral? How do you as a marketer and entrepreneur help to make your product convert viral? Simply just put, you can’t.

Looking at the above definition of viral marketing, we can notice that producing something go viral is purely up to the customer to carry out. What marketers must recognize is that they cannot handle what will distribute and snowballs, its the market that does this, not the marketer. No firm or expert can explain how if you follow their process then your product or service will go viral. This is a lie and is based on flawed assumptions.

There were events of course, where brands and companies have sought after making a viral campaign and succeeded yet it may be credited more to their ability to target the right folks, at the right time and provide it utilizing a carrier that makes it possible for the straightforward spreading of information. The techniques a marketer can at present attempt to achieve this is typically by way of social networking sites (Facebook, YouTube, Twitter etc…), send-to-friend options, catchy terms, songs and addicting games among others.

True “viral marketers” cannot really exist (we now realize that this is impossible) but are those who realize the best conditions that will enable a campaign to hopefully grow viral and flourish however success can never be guaranteed.

Google Sniper 2 Traffic Generation Tips

Wednesday, February 9th, 2011

Every person who has a internet site knows that to possess product sales you need to possess targeted visitors, but not just any targeted traffic it should be focused targeted visitors.

What is Focused site visitors? It is merely visitors to your internet site that are involved in which your website is about. For instance, people interested in purchasing jewellery could find jewelry internet websites interesting.

How do I get targeted targeted traffic I hear you ask? The after are tried and examined procedures:

Message boards: Subscribe to message boards that examine your topic. Response concerns and connect in the debates there. Become an skilled in the field. Then with each report reply you jot down have a discreet website link to your website in the signature file. What can be brought in your signature is frequently decided by the forum moderators. Do not junk e-mail the discussion board or you can be discontinued from posting. It is one of the most successful methods of getting free of charge targeted traffic as individuals who click on your hyperlink possess currently read and appreciated your style.

Linking from/to other sites: Get in touch with web page entrepreneurs which have equivalent but not aggressive web sites to yours, ask them for a reciprocal hyperlink from their internet site to yours. Ensure to decide on your website link spouse to match up closely your buyer profile. Computer software programs such as Arelis are really handy in that process.

E-Zines: Get in touch with e-zine house owners which have your target readership and buy advertisements from them. Be sure to have a check run to see that the achieve on expense is enough to cowl the charges involved. If you are shopping for an prolonged run of advertisements haggle with the e-zine proprietor at the time of price. You may save a substantial volume.

Updates: When folks go to your web page provide them a thing of worth for no cost if these folks indicator till your e-newsletter (prefer an e-Book). Your e-newsletter ought to be published tightly geared towards your topic. It ought to be printed regularly at weekly intervals.

E-Books: Frequently used, these are commonly free informational books for your purchasers and for other folks to offer away free of charge if they leave your links in the reserve itself. You can place links back to your website in the books you trade or offer to your consumers.

Joint Ventures: Contact online entrepreneurs hunting for new products to retail. They generally have large mailing lists with eager to buy customers. Generally they are ready to e mail their number for a cut of the purchase price. It operates particularly well with informational products. It has a number of advantages. It can offer a really sizeable boost to each your sales and mailing list inside a really short period.

Buy Site visitors: It is in all probability the least expensive in terms of time and most overpriced income wise. It provides a traffic boost generally within 30 days. What are you purchasing? You are buying site visitors from expired area leaders that the company promoting the targeted traffic has bought. They are area titles even now registered on the search engines that get a considerable amount of traffic. The previous area name house owners have either misplaced interest in the name or basically forgot to renew the registration. This indicates that the visitors from the expired domain name is basically redirected to your site. It is commonly top rate visitors as only internet websites with visitors like you want is redirected to you. As always, a check run to see if that visitors is appropriate ought to be undertaken.

Once you mix these approaches and apply them persistently at the time of time you could find a wealthy source of specific targeted traffic coming to your site. That , combined with quality solutions can ensure the success of your online business.

Google Sniper 2 is the best marketing course of 2011. Be sure to read the Google Sniper 2 Review, you will like what is in store for you. Also, don’t forget about the Google Sniper 2 Bonus that you can receive if you decide to get it.

Down to Earth Evaluate of Affiliate Applications

Tuesday, February 8th, 2011

Examine of Affiliate applications on the internet.

It is been about a year since I bought my initially affiliate book over the internet for producing money and I have to say I had been entirely skeptical but then once again you really don’t make money unless you make an work.

Nevertheless I can completely grasp why numerous folks are hesitant to join the affiliate system business, do not get me incorrect it really is a fantastic way to make money it really is just that not seeing something tangible is really unpromising to most individuals. It does take some research, time and perseverance but when all those elements are in location you’ll make money. Affiliate marketing is ordinarily a numbers game and one that will deal with you very well it you take care of it.

For all individuals looking to create a fast buck forget about it for there are greater odds of an illegal inmmigrant getting President of the United States; but for the rest of you intelligent and discipline minded people it is certainly not out of your reach.

Let me initially tell you how I even grew to become involved in affiliate marketing. What first sparked my interest was a system I came across the word wide web called the Rich Jerk which can be found on the evaluate web site of 2 other beneficial world-wide-web tools.

Now this guy really got me irate I imply what kind of moron brags about his riches on the internet and how much richer he is than you and to add insult to injury implies that ordering his bundle won’t make you as pathetic as he thinks you are.

Nicely needless to say I ordered the bundle for the purpose that like quite a few of us I had to attempt it or a minimum of take a peek at what this bumbling idiot had to say, and I have to admit it was primarily killer and no filler.

Did it make me an affiliate marketing genius? Favorably not, nevertheless it did open my eyes to the possibilities that affiliate marketing has and preserved  me a huge selection of hours around the net which is really a essential element within the affiliate marketing planet and in living in general “time”. Time may be the only thing you can’t recuperate so it preserved me a entire heck of a terrific choice of time and that’s major should you want to be prosperous in affiliate marketing for you have to have to leverage your time and power efficiently to make the most effective of the respective efforts. Have confidence in me these are all learned skills and as soon as the floodgates of one’s thoughts are exposed and become accustomed to all the lingo and concepts it just links them all together and makes so a great deal sense.

Like I said it’s actually been a year since that morning and I have really come around to this, me, a high school drop out that hardly wanted anything to do with computers because I felt the planet will be just fine without them. Seeking at my income and way of life today although I can’t almost certainly see how my earth would good without it and that is just plain specifics.

So anyways as I became a little greater afternoon by day time, and have confidence in me take baby measures (that is fully interpreted by the reader baby measures for you personally might be leaps and bounds for me) I began to expand my horizons and desired more material I wanted to be the best I might be at this and carry on to develop my already decent monthly income. I realized that everything the Abundant Jerk had taught me was a superb preliminary step, and one I really really don’t regret possessing taken (we all gotta’ start someplace) but I required to stage my world-wide-web game up and so will some of you possible readers at some stage.

That next step was the Ultimate Riches Package which can also be identified on the same web page as the Abundant Jerk link. So as I was saying the Best Immense success Bundle provided me with an additional way to make money on the net. The data is a terrific inclusion to the Wealthy Jerk package deal (even although that guys annoying it really is a small compromise for the fantastic truth) and what the Greatest Plethora Bundle taught me was even more effective. It is entire of beneficial sources for the beneath intermediate level affiliate marketer and assists draw a clearer more entire picture of how the nuts and bolts of affiliate applications works.

What’s also great about this affiliate plan is how it combines beneficial resources (that you wouldn’t even know to search for) and offers you with a free website to get started out. This wasn’t a no-brainer but positively an fascinating alternative to the Rich Jerk. The main reason why I say it really is not exactly a no-brainer is for the factor that to some folks that may well have added value and to other people it could it’s possible not. Now you might say “but isn’t the entire point to possess a site to be able to bring possible customers on board?” and you create a valid phase but to believe a package deal is only terrific simply because of its incentives is wishful pondering. In my opinion all it really is, is regularly a valuable enhance but not the highlight of the unit itself.

Ok so how does this affiliate marketing work anyways? Well it’s quite straightforward, you: 1) could possibly will need a internet site (www.yourwebsite.com) 2) require a way to direct specific visitors to that web page (see Greatest Immense success Package deal and Rich Jerk) 3) require an excellent device to sell (ex: pieces of information or physical solution).<br> It’s actually really that easy the Greatest Riches Package and Abundant Jerk merchandise will take all of the guess work out of how to put together a site that brings in visitors and sells a item you can be proud of. Take into account that it’s actually the general concept that is vital say today you need to market an on the internet merchant like Amazon or Barnes and Noble and tomorrow you want to market a item that relates to your field in some way or form. You can become the expert in your niche assisting people today discover the goods and services they want.

But really tend not to limit your self with one merchandise at a time, you my buddy aren’t loyal to anyone and also the instant that your merchants are not rewarding you while using affiliate money you deserve, based around the site visitors and sales you create, then proceed on to the next. It really is an incredible method of sticking it to the guy, and who understands someday you might become the man, intention high, aim to learn and you too is going to be rewarded while using advantages of affiliate marketing.

Just remember, similar to the real estate boom there will also be an affiliate system online boom. As soon as men and women catch on to how comprehensible affiliate programs are then a big group of consumers will commence to do it. But fear not for the reason that the world wide web is limitless and with the a large number of new users every single afternoon you are sure to get a slice of the activity, but you’ve to take the plunge somewhere and find out from the top, never re-invent the wheel when it is rolling just good. The next move is yours to take, so the query is Are you Ready for the Next Step?

If this was useful please send this post to a close friend, don’t forget the more folks today you support the more you support your business.

Nowadays there are lots of methods to become an affiliate and market a item or service. Nonetheless should you really want to produce a lot of wealth as an affiliate quick, you should add email advertising to your advertising procedure. Email marketing will allow you to reach out to the big bulk of individuals which have a need for the product although are not actively researching the world wide web for it. A new mover list is definitely an low-priced way to reach out to a top grade target market. Homeowners own money to invest and are generally the customers that fuel a great deal of affiliate marketers programs. That is especially true if they are a brand new mover. New mover lists allow you to get in touch with men and women who just purchased a residence and are actively investing funds on their brand new residence, meaning they’re exceptional prospects for many affiliate products. Similarly, several email promoting organizations have got mover lists of which also concentrate on property owners that recently took out a bank bank loan and are investing it on their brand new household. By incorporating email advertising into your affiliate programs, you’ll be a lot more effective.

Using the Mass Media in your Marketing Campaign Doesn’t have to be Prohibitively Expensive

Tuesday, February 8th, 2011

Most businesses think that using mass media in their marketing campaign is out of the question due to its perceived costs and only to be used for larger companies. This just isn’t so. This article has some great cost effective ways to use the reach and power of mass media for your next marketing campaign. Take another look at your  Funding Business Plan and Marketing Strategies to find some good areas to incoporate into mass media.

The Power of Mass Media

Why should you consider using mass media? Mass media gives your business wide spread appeal and identity, along with wide recognition. This helps you to establish a brand and quickly. Today mass media is far less expensive than it has ever been, and it is now offered to small businesses regularly. Mass Media really needs to be part of any small business’s  Business Plan Process.

Mass Media Outlets and Sources

Newspapers:  While  SEO is really giving newspaper advertising a run for its money, you will find that newspaper ads are getting cheaper and cheaper as a answer.  Moreover, a newspaper can add flexibility and can be quite targeted if necessary.  Always test your ads by including codes so you know which ones are most effective.  Narrow your ads to the most effective papers by contrastive ads and gauging the differences.

  • Send in good artwork and substantiate with the production department that your Ad will print well.
  • I like to run smaller ads in different sections with tracking codes to determine your best as placement.
  • I like the Classified Section Ads because this is where serious buyers go.
  • Always point to a particular Sales Page on your website which is designed around the Ad you place.
  • Always ask about volume discounts and reduced ad rates when testing the paper’s effectiveness.  Everything in Advertising is negotiable!
  • Offer something for FREE (Bold it & Capitalize it).
  • Use a Graphic or Logo to increase the effectiveness of your ad by 30%.
  • Repeat your subject three times in a small area by using a Logo, Headline and Copy that relate.
  • If you advertise on the TV, using one frame from the TV ad can increase the print ad’s effectiveness by 40%.
  • A good ad can make good circulars and help brand your name / product.
  • Newspaper advertising requires consistency to get any traction or ROI but make sure it is working for you before committing to a long run. 

Magazines:  I like Magazine advertising as it is Regional and National in scope and you can target your audience effectively.  I like to test classified ads in different Magazines to see what works then I consider Display ads (and keep the classified ad). 

  • Magazines lend credibleness
  • You can use your Ad effectively in a Circular or other company medium.  Always say, “As Seen in Entrepreneur Magazine (insert the magazine the ad appeared in).”  This gives you instant familiarity, credence and credibility with the reader.
  • Consider run a low cost classified Ad in a multitude of Magazines which target your prospect verses running a Display as in a couple.  Your ROI for dollars spent will typically be much better.
  • A prospect reading a classified as will think you are cheaper than the advertiser with the expensive Display Ad.  If you aren’t selling a luxury product, this can be a great start to put across with a price conscious prospect.  They think money is being saved even before they call you and discuss price.  What a win-win for both the prospect and the business owner!
  • Multiple Ads run through a Ad Media Company in several magazines can get some great discounts.  If your credit is decent, you can be extended payment terms which correspond with your Ad ROI.  Therefore, no money out of pocket until revenue is generated from the Ads (if timed correctly).  Powerful!
  • Take advantage of Split Runs with Magazines to see what Ad works best, in what section of the magazine.  Great way to test a Headline or Copy.
  • Magazines are more targeted for the type of reader verses a newspaper.  A newspaper is more geographically targeted.  Using the two in alignment can be powerful!
  • If your product or service is business orientated, consider advertising in a Trade Magazine. MediaFinder is a great way to find the Trade Magazines to advertise in.
  • Magazines lend themselves to color.  Use it!
  • Magazines life cycle or longer.  People go back to them over and over, as well as, hang on to them.  Your Ad has a chance of being read multiple times.
  • direct your Magazine Display Ad with Boldface sub-heads.  These will be read first, should grab attention and get the reader to either read more or act.  No more than 50% of a Display Ad should be text.
  • Consider blowing up your Magazine Ads into posters and mount them strategically around and outside your business, with the Headline:  “As Seen in Entrepreneur Magazine….”
  • Ask the Ad Space Rep to call you when remnant space is available.  You will save big bucks!

Radio:  Radio is great because you can have and questions and answer type show or ad, where the caller is asking the expert a question. This type of format sets you up as the expert. This is very price negotiable since it is partly a public service, which is the sanction of radio. In other words, it is an ad disguised as an informational resource. Both a win-win for your business and the radio station. Make sure you give out a memorable and short web address and an easy to remember phone number during the ad. Then be sure to track the results and use the resources at the radio station to tune up your ad session.

  • Another strategy is to run cheap, short ads on less popular stations, bundled for maximal savings but make sure you test and track them to ensure a good ROI.  Cheap isn’t good unless you get viable, profitable results.
  • Be sure to individualize your Ads and you do the talk.  This is a great opportunity to connect with your prospects.
  • Partner up with other strategic businesses to offer complete solution radio talk shows, like a panel of experts to give out advice.  This is significant:  Have the moderator give out one website address and one phone number and the prospect can choose the company (or better yet companies) to follow up with.  You can offer discounts for conjunctive services and meet the customer as a dual solution.  A marketing fulfilment company can help you set up and maintain a coop partnership.  For example, a Landscaper can partner with a Landscape Designer, which are two services that can be combined for a total solution for the customer.  You can coop the cost with your Strategic Partners.  You can kill the competition with this strategy!  Make sure you choose your partner(s) carefully.
  • Put your Ads on the website for people to listen to, especially your Q & A Expert Sessions.
  • Interviewing the President of the company can be a great way to start, giving you plenty of material to draw on to make a variety of Radio and Online Ads.  This is a very effective use of your Ad dollars.
  • Consider the good afternoon for peoples drive home for your radio ads, you’ll have their attention.
  • Always reference your website and an easy to remember number.  9 times out of 10, if the website is easy to remember, the listener will find it.

TV:  You can cost effectively target your audience.  The average U.S. Household watches an average of 8 hours TV per day, with the average viewer watching 4  hours per day.   With Cable, you can cost effectively target an audience.

  • TV is a great set up for your Sales Page on your Website.
  • Avoid prime time and take advantage of fringe time.  Consider a media buying service to really save on your ad times; they often buy unsold TV time for pennies on the dollar.
  • Consider hiring an inbound telemarketing cal center to take the calls off your ads, no matter the hour of the day.  If you use a different phone number from channel to channel or ad to ad, you can easily track them.
  • Direct Response TV can offer your prospects the entire sales process.  This is a powerful system!  Some direct Response advertising can be bought on a per inquiry or sales basis, taking a lot of risk out of your capital outlay.
  • The TV station can provide all the Production services, saving you thousands.  However, with a good marketing advisor, you should publish the script.  I like a Storyboard because it helps you visualize the Ad.  Save money by having a pre-production meeting to ensure things run promptly and smoothly on production day.  The less the editing, the more economical your ads will be – plan ahead!  You ordinarily can lay down three good ads in one production day – good planning can help you achieve this great use of time and money, which brings your production cost per ad to about $300.  Shoot in digital so you can replay it immediately and quickly make any fixes.
  • Concentrate on 30 second spots.  Direct Response sales ads should be about 2 minutes and keep the phone number visible during the entire ad.
  • Show your product or service in Action.  This is the real advantage to TV ads.
  • Don’t make the Ad more interesting than your product.
  • Remember a TV’s volume may be muted so tell your story visually!

Outdoor Ads:  I really don’t like Outdoor Ads because most aren’t visual enough or have an ad conducive to somebody driving by it at 55 mph.  If your Ad tells someone to Exit Now; has a big arrow; something very Visual, and your Ad is in a good location, then maybe it might be worthwhile.  Things like Next Exit or Two Miles Ahead work, while being a constant reminder to commuters.  An Outdoor Ad can establish an Identity for your business.  However, these ads can be very expensive depending on the location.

  • Use no more than Five Words; use one large Graphic; make sure it is well illuminated.
  • If it is a Digital Board, make sure your Ad stays up long enough for passer bys to visually take it in and act on it.
  • Consider sharing the Billboard with another business in your Office Park or Retail Center and / or have your Office Park or Retail Center mentioned for even greater cost savings!
  • Consider other less costly alternatives like bus, taxi or bus stop Advertising if it serves your market well.
  • Remember, an Outdoor Ad should be clear from afar as prospects will be viewing typically from a moving vehicle.
  • Be careful to design your sign with the persona and taste of your community in mind.

Direct Mail:  Generates leads that can lead to a sale.  Direct Mail sets up your leads.

  • Advantages:
    • Measure results immediately
    • Can target your audience
    • Can be personalized
    • Receives some of the highest response rates of all media
    • Great for repeat sales
  • Important Elements of a Successful Campaign:
    • Ask the reader to take Action
    • Find recipients who have bought via mail before
    • Include a recommendation in your letter
    • Ask for the business in your first headline
    • Use Black and Red color types.  Red for important words or headlines
    • Have a good logo or graphic
    • For success, repeat your mailings with different content
  • The Numbers:
    • 90% chance of reaching your targeted audience
    • 60% read the letter
    • 50% make it to the decision maker at a business
    • 60-30-10 Rule:  60% of your Direct Mail success depends on the right list; 30% of it depends on the offer; and 10% depends on the Creative.

  • Tips:
    • Oversize the Addressee’s Name
    • Consider putting no return address on it to increase curiosity
    • Use mail as a follow up for:
      • Sales Call
      • Appointment Confirmation
      • Bad Customer Experience
      • Recognize Achievement
      • Introduce a new team member
      • Holidays
      • A Thank You for a demo, presentation, sale, no sale, referral

Note:  If possible, I opt Direct Email over Direct Mail because it is instant, automated, easily tracked and cost effective.  However, obtaining good email lists without violating Spam Laws can be a gainsay.  Always consider using Direct Mail with Email or Point to a Website with Direct Chat to heighten the talks and personalize your campaign.

Resource:  Consider getting the Magazine Direct Marketing to learn as much as possible about the art of Direct Mail.

  • Tips (continued):
    • Keep a elaborate database and manage your mailings with a Customer Contact System.
    • Repeat important items / benefits
    • Photos are good and increase response rates
    • Best individual Direct Mail months are January, February and October.   Best business Direct Mail months are January, February and March.
    • Offer a Free Trial or Free Product
    • Bundle your Product and Service Offerings
    • Offer payment terms, discounts and a warranty
    • Address the reader / audience directly and personally
    • Keep your wording short and concise
    • Provide a list or Problems, Benefits and the corresponding solutions
    • Test Mail until you have all the kinks out
    • Repeat mailings combined with email and phone really increase your odds of success
    • When marketing to Business Owners or Executives do not use labels.  And follow the mailing with a handwritten note.
    • Consider putting a Teaser on the envelope and don’t forget that a great Teaser location is the back of an envelope
    • A handwritten P.S. gets people’s attention – use it wisely.  I.e. Call to Action, an Added Benefit, a Bonus, Discount, etc.
    • Toll Free Phone Numbers can threefold your response rate.
    • Treat every Direct Mail order as a Rush Order. 
    • Test, Test, Test to ensure your Direct Mail will work.  Your goal is to break even during the testing period.
    • Include publicity about your Company on your mailings
    • Test many different lists to find the best ones
    • Check out Direct Mail News
  • Post Cards:  I like Post Cards over a letter.  Why?  No decision whether to open or not.  Costs 1/3 less.  Easy and quick to print yourself.  Post Cards force you to be concise, which can be the main reason they are so effective. Consider using Email Audio Post Cards
  • Combine Direct Mail with Email:  The combining of mail and email can double your response rate.  You can send out mass emails and then mail a postcard to the ones who actually opened the emails.  You can alternatively send a post card introducing your company and benefits, then follow with a more detailed email that calls for action and points the prospect to a web sales page (by the way, a phone number and web sales page should be included with the postcards for Your “hot” prospects).
  • Catalogs:  You need 25,000 customers for this to make sense.  32 pages is the optimum length.  40% of prospects save their catalogs – this is the primary benefit.
    • of necessity to be well organized, indexed and have categories.
    • Too cost prohibitive for you now?  No problem:  put it up on the web and grow your catalog customer organically.

About the Writer

Frank Goley is a Business Consultant and Business Planner for ABC Business Consulting and has been helping companies to succeed for many years. He is an expert in developing business plans, marketing plans, funding plans, strategic plans, turnaround plans, web marketing strategies, and project specific business plans. Frank is also a business coach, business turnaround consultant, and a web development, web marketing and web seo consultant. Frank is author of the business plan book, The Comprehensive Business Plan Workbook – A Step by Step Guide to Effective Business Planning, and he has over 130 published articles on business success strategies. He also writes the Business Success Strategies Blog.

Ways to go ahead for internet marketing businesses?

Tuesday, February 8th, 2011

Internet marketing businesses are more than simple websites, they represent the virtual contact point between a company and clients or prospects. Lots of business managers and web investors make the mistake of seeing the all too technical aspects of online marketing, forgetting that they sell to real people whose behavior can only partly be anticipated. The energy put into Internet marketing businesses should serve to the satisfaction of the clients’ needs. You have to convince people to return to your business web pages again and again.

Internet marketing businesses use several strategies to keep their visitors satisfied. But you can only achieve this if you know your target audience well, you have a clear idea of the web surfers’ expectations and you formulate the promotional message correctly. It is no longer enough to say that a product is good because it has these and those features. The advertising message now needs to emphasize how the product in question can make a difference for the user. Professional Internet marketing businesses know how to exploit such subtleties.

Another criterion that often passes unnoticed or is neglected by web designers is the relevance of the website for the visitors needs. The majority of websites correspond to a generic structure. Websites generally have sections such as: ‘Our Products’, ‘Who We Are’, ‘Favorite Links’ and ‘FAQ’. Yet, such categories often may fail to satisfy the peculiar needs of the individual, and he or she will discard your website as irrelevant. And here we have the straight answer why some Internet marketing businesses fail to create customer loyalty.

I’ll give you a clear example of relevance. Let’s say you sell hand tools for trucks and small vehicles. What sort of information will web surfers discover on your web page? Do you focus on product reviews? Have you included the right technical details that make your website informational and practical at the same time? Good websites convince visitors to buy and later get for more. For the promotion of hand tools, as suggested above, you should be to the liking of both engineers and mechanics.

Look closely into all the above mentioned issues, because you otherwise risk to make your website one of the many other Internet marketing businesses. Develop some unique element that makes you different, something that defines your business and wins over customers, and then, you’ll no longer need to pay Internet marketing businesses for consultancy.

An Explanation Of Private Label Rights

Monday, February 7th, 2011

Private label rights for electronic information products are extremely well-liked among internet marketers. You might or might not have heard of private label rights prior to. Whenever you have been on-line for any size of time you will definitely know what they’re. Nevertheless, for all those of you who do not know what private label rights for digital information goods are let me clarify.

Private label rights will allow one to buy a product from somebody along with all from the rights that go with it such as the supply file (word document), sales web page, graphics and so on. This will give you the proper to make as small changes or as numerous adjustments are you need to around the item. You are able to alter just specific areas if that’s what you need to do.

A few of the adjustments that you can make are:

1: you are able to alter the name or name from the product.

Two: you will be able to add your personal title to the product as the writer.

Three: it is possible for you to to alter the E-cover on the product if it is an eBook.

4: it is possible for you to to place your personal affiliate hyperlinks throughout the merchandise wherever you want them.

Five: you are able to change, include or remove any of the content material on the item.

Six: you’ll even be able to change the sales letter so that it sounds much better to you.

7: you are able to even change the price from the product if that’s what you need to do.

Now you need to know what the distinction is between private label rights goods and the much more typical resell rights. Private label rights means that you are given the editable rights so as to add, remove or alter the merchandise anyway that you simply determine to, and with resell rights goods you’re only provided the right to sell the product and can’t change something.

You are able to promote each of these goods and maintain 100 % of the profits. Nevertheless, using the private label rights products you’ve a great deal more control more than the product than you’d with the common resell rights products. I am not saying that 1 kind is much better than the other one. The 1 that you simply sell is completely up to you. However, having much more control more than a product can mean that you can make that item more unique than it was before. This may mean more profits for you. So you want to make certain that you simply really consider which one is more important for the business.

1 other factor that you simply wish to keep in mind is that with the private label rights you will be able so as to add credibility for your name. This means that whenever you have your own product people will be much more most likely to believe that you know what you’re speaking about. This is not always true but it can be and it can imply more earnings for you personally.

Plus with private label rights for electronic information goods you will be able to have your own item with out having to go through the hassle of making that product. This may conserve you a lot of time and a great deal of effort. That way you are able to focus on promoting your new private label rights item. These goods are definitely worth buying in the event you can find the money for to get them. You just want to make certain that you find a item that your customers are hungry for. The more they want it’ll imply the more money that you could make from it. So take the time needed to find that ideal product that your clients will gladly hand over their cash for.

Private Label Rights

Focus on your goals and don’t expect instant wealth

Monday, February 7th, 2011

Everyone knows the world wide web is actually ‘different’, For reasons uknown, people believe that it’s the simplest way to make cash by just throwing a website up and waiting for people to chuck money at you for your incredible product or service.

If you have a decent amount of business acumen then the idea that investing several thousand on a internet site and making a lot of money from this in a few months should make alarm bells ring loudly. Nothing works that quickly and just because it’s on the web doesn’t necessarily mean it will a) work or b) make you any money. The web is littered with the carcasses of broken and failed sites which have usually been created with little investment, unrealistic expectations and worst of all, lack of focus.

Even though the web could quicken things, expecting to be able to dart from one project and strategy to another in a short amount of time and still make money is rediclous. If anything, you should focus even more when considering selling online because there are so many variables involved that keeping track of them can become a logistical nightmare.When you decided to optimise for one particular keyword, for example, it can take months for you to work out whether that keyword will actually make you any decent return. And the position of the keyword in the search results is only one variable - what about your shopping cart, does it work? In fact, if you’re testing out your SEO training then you could become a little down when you find it doesn’t work.

If in your mission to find the magic ’silver bullet’ which will provide you with wealth galore you keep changing course and direction, you will probably gain almost nothing. In fact, the lack of tangible measurement could mean you don’t even benefit from knowing whether your strategy is actually working or not.

However, the Internet doesn’t treat fools kindly and the route to commerce online isn’t as easy as people think. In fact it can lead some people into believing they can make money when actually they can’t.

For anyone who is planning to make a usable online technique you in fact have to checkout high street businesses and look at how they work. You’ll discover that slow and constant wins the race and all those ‘get rich quick’ companies that appear to have appeared from thin air have in fact spent a very long time incubating and moulding their company to fit with the new paradigm.Take your time, learn how they did it and then you may have a possible opportunity to beat the odds and in actual fact make good money online.