Martial arts schools can use web 2.0 sites to advertise their schools just as effectively as any other business can. Whether you are a large martial arts enterprise with studios in a number of major cities or a small, locally based operation, the internet is an ideal way to advertise your services.

You might ask yourself first what the difference between the web and “web 2.0″ really is. The term actually was coined in the early years of this century, after the big dotcom collapse. Developers put their heads together and sorted out what worked on the internet from what didn’t work.

What they discovered was that many of the biggest players in the internet had based their advertising and marketing strategies on a business model that just didn’t appeal to the billions of internet users. Netscape had been the leader in browsers and search engines, but it was quickly outpaced by Google because Google emphasized improving users browsing experience over advertising and sales.

For example, selling banner ads on specific websites was a big part of the old model. However, not only did people have to visit the sites to see the ads, they were often put off by the intrusive banners. They left a bad taste in their mouths both for the site they were visiting and for the business with the banner.

The newly revamped web 2.0 included services like Google Adwords and Adsense. While you are browsing a website, any website, an unobtrusive ad with related content appears in the sidebar. You can choose to ignore it or click through if you like. While those ads may only attract a miniscule percentage of those who view them, one-tenth of one percent of a million viewers is a lot more than one percent of a thousand viewers.

A well run PPC (Pay Per Click) ad campaign can be effectively used by a martial arts studio. The emphasis here is on the way the campaign is run. If it is not done correctly, it can be an expensive waste of time.

The key to an effective PPC campaign is keywords. If you are a small martial arts school located in Portland, Oregon, you want to be sure that only people looking for a school in Portland will click on an ad for your school. Remember, you are paying per click, not per sale. If your ad campaign specifies your location and your service, every click you pay for will maximize your chances of a conversion into sales.

If you include both general and specific keywords in a long keyword phrase, known as a “long tail keyword, ” your ad will appear in numerous sites, including martial arts suppliers, other martial arts school websites and perhaps self-defense websites in general. The ad, however, will specifically say that you are located in Portland and that you teach a specific type of martial arts. When someone clicks on your ad, it will because they are looking for you, not a martial arts teacher in Seoul or Tokyo.

Combine a carefully orchestrated marketing campaign on Web 2.0 sites with an effective website than includes a blog and other features like short video clips and you will find that the internet will be your most effective form of advertising.

This article was brought to you by a joint effort on behalf of this site and www.MartialArtsEquipmentDirect.com, thanks for reading. Stop by some time a check out our great selection of cotton martial arts uniforms such as our name brand Karate Uniforms at our must see low prices.

Tags: advertising your martial arts site in the worl of web 2.0. martial arts and web 2.0, advertising your matial arts school with PPC. Pay Per Click and Web 2.0

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