One way links have a great reputation due to their success in boosting up traffic, sales and page ranks. They are usually created because the content of a certain web page is considered relevant or useful, and they do not oblige the other party to link back. One way links have become a major appreciation criterion in the page ranking performed by search engines, due to the fact that they directly reflect the popularity of a certain website.

Links to a certain page indicate a relevance for the web surfer’s query, and by clicking on the anchor text, the user will get more detailed or similar results in addition to the initial results. The topic correspondence or similarity is what best defines one way links, as compared to all the rest. Google does not like sites that have too many reciprocal linking, moreover, a business loses in popularity if the other party changes the reciprocal linking strategy and deletes the links.

The potential of creating one way links resides in the quality of the website. Web design matters a lot, and so does the content you create for visitors. Other websites link naturally to yours if you have something valuable to offer. Focus on content, make it useful and keep up with your readers’ expectations.

You can create valuable one way links by submitting your website to directories like Yahoo! and DMOZ.org. The only condition here is that you submit your website in the correct category.

Use article marketing and submit articles to article directories, because such materials always include a link to your website. Free e-books and other materials that you provide on the web could also increase the number of one way links and therefore the traffic level and the page rank.

Product reviews and testimonials may also work well in link building campaigns. Write only about those products that you’ve really enjoyed in your experience as a consumer. The companies that post the reviews or the testimonials will usually include the link to the site that submits such content.

Social network and forum posts may also carry the site signature or text links. Be careful not to work against forum policies. Lots of forums now use the ‘no follow’ policy introduced by Google as a form of protection against spammers and bad neighborhoods.

Try to stay updated and always follow ‘quality’ as the main criterion for content and product promotion! One way links are easier to build if you follow this quality pattern!

Tags: One way links, reciprocal linking

This entry was posted on Saturday, March 26th, 2011 at 8:25 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.