If you have a local, offline business, you want to be well ranked in the search engine so you get local traffic. If you are looking for some good ideas for local SEO, the following techniques will help you. If you want to know the latest craze in getting free one-way backlinks have a look at this Instant Social Anarchy site

The best way to start out with local SEO is to imagine that you are one of your prospects using a search engine. It’s helpful to put yourself in their place if you want to apply SEO to your site. The real question you have to ask is, if you were the customer, what word or term would you search under if you were looking for one of your own products? Imagine that you are the owner of a store that sells only one kind of item, golf accessories. Someone who types in “golf” in the search field is probably not your ideal prospect, because this term is too general. Other searchers may be looking for “golf instruction,” which isn’t related to what your store sells. However, if they put in “golf accessories,” that’s where you want to target such keywords. Business owners, who are looking out to drive local traffic, forget to go for these less popular keyword phrases that can bring in real sales. They tend to target the same keywords everyone else is trying to rank for, the very top ones with the most traffic. The more you can think like a prospect, the better you can plan your SEO campaigns. Your ability to find targeted keywords will improve with practice, and you’ll find more customers and you will eventually be able to rank for a variety of relevant keywords.

You need to have multiple landing pages for different locations. When it comes to a local site, it won’t help you to have multiple listings for one location, but if you have more than one location, you can target each one. In this case, however, you should have a separate landing page for every location that is about that unique location. Just don’t have multiple local listings connected to one landing or home page, as this would dilute the effectiveness of each listing. Dedicated landing pages work in your favor because they ensure that people searching for you will know exactly who and where you are. When it comes to SEO, little details like this can mean a lot. You need to consider the latest trends in getting free one-way backlinks like what is seen on this Instant Social Anarchy blog

It is also a good idea to try to list your business with the Yellow Pages and other directories like them online. Start out with YellowBook.com, SuperPages.com, and YelloPages.com. A notable thing here is that YellowPages.com gets lots of local searches every month, over 100 million and the best part is that they offer free online listing. At the same time, SuperPages.com is well known for sending their listed businesses to the major sites like About.com and MSN. You can have a very basic listing with them for free.

In summary, these local SEO techniques can be very effective in bringing you more quality traffic. The above techniques work quite well for optimizing your site for local traffic. The latest new resource in getting free one-way backlinks can be found at this Instant Social Anarchy web site

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