Search engine optimization is something that needs to be done to any website that wants free web traffic. Who doesn’t want free web traffic to their website? I would say the answer to this is nobody, but then I wouldn’t be taking into account personal blogs and family web sites that really don’t need any web traffic. However, for the internet marketer or small business owner trying to make money online, perfecting a good search engine optimization strategy is crucial. I wrote this page to show you the basics of search engine optimization so you can build your own seo campaign.

 

Firstly you need to set your web site up with a solid on page seo setup for maximum results. This will include crafting meta title tags, meta description tags, and title tags . You’ll then need to set up your header, body copy, and text link anchor text appropriately. These on page criteria are all crucial for proper page ranking in the search engines.

 

Setting up your internal link structure will be your next seo task for you to master. Your home page should be linked to from all of your other pages, and your long tail keyword pages should all link to related heavy traffic key word pages. These internal links should be built with anchor text rather than words like “click here” or “go to the home page”. For instance, if your home page is about silly bands, than your anchor text should point to your home page using the term “silly bands”.

 

Following this you need to setup a great external link building campaign. Link building can be a difficult process as you will not have total control of the sites you are linking from. Building links can be tedious and time consuming, but it really needs to be done if you are to be successful. You will not get strong rankings in the search engines for competitive key words if you do not build links to your site .

 

Back links can be created using hub pages, article submission sites, blogs directory submission sites, paid advertisements, press release distribution, blogs, and through many other unique strategies. Your job will be to create links from all of these sources to have a properly diverse back link structure. Search engines frown upon sites that have back links from only one source.

 

This process may be best left to professionals with a good seo package. Professional search engine optimization companies will help you get ranked quickly without the need for you to do the boring task of link building. The fast rankings that professionals can get your web site may lead to more profit in a shorter amount of time.

 

You’ll need to ensure that the search engine optimization organization you do business with will create a diverse link building campaign for your site. Also make sure that they build links in a legal and ethical manner so that you are not looked down upon by your prospects or by the search engines.

 

Thank you for reading this web page on search engine optimization strategies. If you enjoyed reading this article please book mark this page and recommend it to your friends.

Tags: outsourcing, Search Engine Optimization, SEO, seo blueprint

This entry was posted on Wednesday, March 23rd, 2011 at 4:52 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.