During the last three years or so it has become really well recognized that using a blog for your company is actually a powerful way to  develop connections that transform prospects into clients, and clientele into faithful promoters of the organization.

But when you are getting to grips with your business blog, it may commonly seem like you’re producing articles that no one will ever find.

Most of us have been there before - you devote several hours creating some fantastic information just for it to gather online dust on your website.

So how can email marketing help you overcome this challenge.

Well one of the primary  challenges you encounter when you begin blogging is you get no repeat subscribers.

Individuals might randomly find a story you’ve created, however it is only if they continue to come back time and time again you will form a faithful audience.

Email marketing helps get rid of this challenge.

Your first step is to gain the email address when a person discovers one of the website.

You do this by giving some type of inducement - a price reduction or free gift - in return for his or her email address.

Then after you have their details you ensure it is part of your system that any time you publish a post, you immediately send out a message to your list sharing with them there is some fresh material on your website that they can read.

It’s also wise to make use of your signature file.

A terrific way to  do this is simply by suggesting they connect with you on Twitter or Facebook.

Again, anytime you’ve got new stuff to talk about on your blog site, you send off notifications to these social media sites.

The advantage of  these web sites is you can  connect all of them together with your blog in such a way  that they will be updated immediately without you actually being required to do anything whatsoever.

So you write a post, and the Twitter and Facebook accounts get kept up to date on autopilot, letting your fans know about the fresh article.

With time while you build your list, and as a result the social media followers, your blog site will prosper and mature as a potent marketing device for your business.

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Photography-Marketing.org consulting are website marketing authorities working specifically on marketing for photographers and helping their clients acquire increased traffic from Google for words such as wedding photographers sydney Australia & canberra photographer

Tags: blogging, business blogging, Email Marketing, web traffic

This entry was posted on Thursday, April 14th, 2011 at 5:37 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.