Search engines index webpages based on the data made accessible to them. They measure an incredible quantity of things but the two most significant ones influencing search positions are relevant web site content and backlink share. These two are by far the two most important aspects when it comes to SEO.

What are backlinks? When other sites link back to your website, search engines tend to view the backlinks as votes of confidence and such backlinks pass value back to your site. The more links you’ve directing back to your website, the more beneficial your website is seen by the search engines and this value eventually means into better rankings. There are quite a few additional factors related with these backlinks, which affect their value and not all search engines treat them similarly. This suggests that it’s more complicated than just counting the backlinks, however numbers do matter. That’s the reason why building backlinks is really important! 

Think of your site as being a member of a community, related and joined together and made around a system of shared resources and values. Unique content material that’s relevant to your community’s motivations will be identified as a valuable resource. Your peers will identify you and point others in your direction. Those backlinks will likely be registered as votes of confidence and enough votes will eventually gain you a good PR, which is Google’s means of telling the planet that you’re a trusted member of your internet community.

Not all links are created similarly. One-way links are worth a lot more than reciprocal (exchanged) links, however occasionally reciprocal linking can be worth your while. It’s a great way to get started together with your backlink building and there’s a good argument that reciprocal backlinks are better than no links at all. There’s a catch, though. When building backlinks, if you do trade links, make certain that they’re with websites that are related to your company or subject.

If your website is all about wine making and brewing supplies for instance, you may wish to trade links with a web site that offers glasses. Topical backlinks are generally preferable to not related backlinks mainly because, once again, it really reinforces the relevancy of the web page. It’s all about relevance and benefit to the community, especially with Google.

Tags: building backlinks, what are backlinks

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