Being a business owner, it is your responsibility to be very well aware of the power of a little publicity and promotion. Just one way of promoting your brand may be a listing in your local business directory, or even within your newspaper. The real secret is in finding where the eyes are, and unless you have been living under a rock for the past 10 years, you would know for a fact that the eyes are on the internet right now, which is a place where the search engines control in large part what you find online. This is where the practice of SEO becomes a very important part of promoting your business online.

So, why the shift to the online realm for promotion? To be as blunt as I can possibly be, there are too many reasons to list that could convince you that you need a better online presence, so I will talk about the three most powerful reasons with you today.

The Internet Is Highly Accessible

With so many new handheld devices that allow internet access on the go, plus office and home access as well, this means that people can access information no matter where they are. Instead of picking up the Yellow Pages, people are more prone to pick up their iPhone or Android to search for their nearest business. It is in this sense that the Internet is starting to clearly dominate well ahead of any other medium.

Now Is The Time To Use Google Local

If you don’t know what Google Local is, it is the equivalent to having localised and relevant results delivered into the palm of your hand on request. Imagine searching for a plumber in your local city, and having preferential results delivered to the top of the page based on the location of your IP address? Now, imagine that you were that plumber, and that you have done a little SEO to your page about your business, plus were listed with Google Local?

Here is how simple it is. Everything on earth evolves, accordingly, the Internet is evolving at massive speeds, as are the interests of the business owner. Just imagine how powerful it would be for your searchers who are looking for a business that does what your does in your local area?

Internet Marketing Is Cost Effective

When compared to the other prehistoric methods of promotion, promoting your business online is extremely cost effective, and has many benefits. For example, by dominating in the search engines, you can not only be much more discoverable by searchers, but you can also be identified as an expert within your niche through various other methods of promotion. This is something that has never existed through previous methods, unless you were lucky enough to get media attention. In the case of the internet, you can simply build your business, your persona, and simply watch the visitors flow in. Unlike various other methods of promotion, online promotion is not only very cost effective, it s also extremely highly targeted. Online, you optimise a page to be found based on a particular keyword, which means that when someone finds your page, they are already qualified. This is  whole lot better than placing an add in the newspaper or on TV. This kind of targeted advertisement and promotion is otherwise almost unattainable for most small business and online business owners, hence why the Internet poses one huge opportunity at the moment.

So, let me ask you this? If you have an offline business, are you using the power of the internet to market your business? If not, then remind yourself of the power of marketing your business where your customers are now searching. Of course, it is not as simple as it sounds, with various variations and methods out there to follow (eg, read The SEO Method Review), however, there is simply no denying that the power of online promotion is hands down one of the most effective business tools currently available.

Tags: Search Engine Optimization, SEO, the seo method review

This entry was posted on Monday, May 23rd, 2011 at 12:02 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.