Article Marketing Basics: Top 5 Things To Do

Most folks with experience in affiliate marketing can inform you that article marketing is one of the most effective techniques to direct new visitors to your web sites and get higher conversions and more revenue. The Internet, and getting online properties ranked and noticed, is all about content. However, many beginners how try their hands at article marketing make some fundamental mistakes and often end up frustrated. The key to effective article writing is in creating content that compels readers to click through to your website and at the same time pre-sells them on whatever it is you are selling or promoting.

Listed here is a small collection of some great techniques for marketing with articles and  article spinning. Following these basic suggestions will give a boost to your article marketing campaign:

  • Segment your articles by using bullet lists, numbered lists and dividing it up into individually titled paragraphs. No one likes to read many paragraphs of content which isn’t up-to the point. If you are submitting your article to a directory like eZine Articles, the user might just click on scores of other links and ads that are found everywhere in the site.

 

  • Do not start marketing your product or affiliate product right from the beginning of the article. For example if you are marketing a weight loss product, first give the user some general information about weight loss, define a problem (weight loss in this case) and then let them know the cure for it (your product). This is one example of a pre-sale.

 

  • If you consider distributing content to many different article directories and websites, article spinning can make a big difference for your results. Write an original version of your article and then start re-writing sentences and paragraphs. Also replace some words with (fitting) synonyms. This way you can distribute dozens or even hundreds of pieces of unique content, without having to write dozens or hundreds of articles.

 

  • Finally, make good use of the links you are allowed to place within the resource-box of your articles. Make sure there is a clear call to action (i.e. tell the reader to click and tell them why they should click) and use your keyword as the anchor-text of the link. This will not only get more people to click on your links, but it will also give you the best results in terms of search engine optimization.

These are my personal top five basic  article marketing tips. Give them a try and I’m sure you will not be disappointed!

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8 Responses to “Article Marketing Basics: Top 5 Things To Do”

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