Google Adwords ad copy is both hard and easy, and it really all depends on where you’re coming from - your current knowledge base. There are several things involved, here, but the main thing is understanding how to write short ad copy. So we want you to be happy, and because of that we’re offering you several ad copywriting tips you can rely on starting right away.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. If you’re just lost as to how to begin writing your ads, then you can get inspiration from existing ads in use - but never copy directly, word for word. Some marketers think they need to get overly creative with their ads, and that is just not true at all. The purpose of your ad headline is to make the reader stop in his tracks and want to read your ad. Have you ever noticed all the blue links when you searched for anything at Google? The point is that it’s hard to see your PPC ad when it’s on the right side of the first page. So the thing to do is be sure to use the keywords you’re going for in your ad copy. Failing to do that will make your ad harder to be noticed and thus you end up attracting low attention. When you fail to include the right keywords in your PPC ads, then there will be no blue keywords in your ads, and people will just ignore you. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. Overall, having a relevant ad gives you a better click through rate and higher quality score.

The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Look for yourself, and you will quickly notice that some display URL’s are not being used properly. Lots of marketers, or PPC advertisers, have proven that the display URL comes into play with click through rates. As long as there is a match with the domain and destination URL, then you can do more with it. So it doesn’t matter what domain name you’re using, you should always include the main keyword with a slash in your display URL, so that the searchers knows that they are going to the right page.

Always test your copy in any medium, and one highly recommended first test would be your headline.

Take your time and create about half a dozen headlines you can use, and then begin the process of split testing. How well you convert is what really matters in the end. Another highly important area to test is your offer, as well. Just keep in mind that the best and really only way to find out if something is good to do is test it. You can test your headline, call to action, benefit given in your ad, etc. You will need perhaps at least 500 impressions, and preferrably more, to get an idea about a split test.

Even though you just read our Adwords ad copy tips, don’t let the information just rot in your brain - use it and do something with it. The ability to kick-out great ad copy on demand takes work and effort, so do stick with it and eventually you will see results.

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Tags: adsense, adwords, Google, strategies

This entry was posted on Saturday, July 9th, 2011 at 5:46 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.