Why does your online marketing plan seem to be left out in the cold?   Maybe it’s the fact that you’ve chosen to ignore collective options over one promotional entity. However you see it, you’re missing the profit line by avoiding these numerous benefits tagged with online marketing.

What are they, and more significantly, how does it gel with consumers?

Below, you’ll figure a bevy of important methods used to help make your business shine with the online customer:

1. Savvy Anchor Text: Good, wholesome anchor text rules all.  Whether you’re a Minnesota clothing store or a Kansas City SEO department, you must maximize your link potential. This is done through geo-targeted keywords derived from expert research via Google Ad Words or WordTracker. You’ll gain the best traction from making your anchor text resemble something like this: Kansas City Email Marketing . One word of advice, though: spread out your keywords and geo-targeted city or state.

2. Social Networking Bonanza!: Don’t surmise your consumers are on Twitter or Facebook, assume they are and take advantage of it. Getting a business product, service or announcement to the many legions of conceivable customers is easily accomplished through social media. Get on-board with social media, and your followers just may get on-board with your products.

3. Link Directories And More: Generating immense traffic can, and should, begin with submitting your site to hundreds of select link directories and can reach its full brilliance inside article submissions and more. Research the web, and you’ll find a list of top link directories, article submitting sites with fast approval rates, and forums that allow do-follow signature links back to your website. The tools are at your disposal, and they work well to increase your search engine ranks.

4. A Website Befitting Your Consumer Search: Even though this seems fairly straightforward, most websites (even those of your competitor) fail to properly execute this. You must have a quality built website to help bring in the necessary traffic. If it’s having fresh, non-duplicated content with SEO keywords or simple colors and less flash-induced HTML, then that’s what you must do if it creates a better buzz for your consumers. At the end of it all, a better web design plan can pay off down the road with higher click-thru rates and less bounces off your pages.

5. Blogs That Stick: Blogging gives your readers more incentive to follow your buisness, while at the same time providing quality links and citations towards your ranking. One thing you must always do is make a conscious effort to update your blog at least twice a week, and then you must channel each post through your Twitter feed and Facebook page to gain even more visibility.

And that is just a taste, albeit a flavorful taste, of how your Internet marketing strategies can build on themselves and take your business to even greater heights. Just say to yourself, would you have thought it’d be this easy to gain a step ahead of your competitors with tools like these?  You won’t know until you do it.

Tags: anchor text, blog, email, Marketing, SEO, web design

This entry was posted on Sunday, July 31st, 2011 at 1:30 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.