Since search engines rank the pages and not the web sites, you want to be sure that the web page your link building is going to be put into is a very good site with good traffic and search engine recognition. See, if your link to your website is originating from a poor site, Google may believe your site is poor also that results in less search engine recognition.

1. First, look at the site your link will likely be put on. Determine if it is ranked high for the keywords, website name, and title. Check the sites page ranking, a formula invented by the Google founders, that could establish how good a site is to the search engines.
2. Then try counting the outgoing links of that website. The less links are on the page that yours is put on, the much better yours appears.
3. Is the page related to your company? See the content on the web page and bear in mind that the search engines will relate that page to your website, assuming it is off topic, it is much less powerful.
4. Is there a lot of visitors visiting that page? Putting a link development on a page with a lot of traffic does not only look very good to the search engines but might additionally result in free traffic coming from that web site.
5. If all elements end up beneficial, then that web site is the best website to insert your backlink on.

The Link Anchor Text and Target
The final phase in generating links is the anchor text and URL target. Link building service needs to seem as natural as possible. The text to display the link will probably be the keyword you’re trying to target but shouldn’t constantly work as the similarly. For example, if you’re targeting low cost electric guitars, make the anchor text look like: inexpensive electric guitars, electric guitars, click here, guitar store, etc. so that it looks as natural as possible.

Lastly, don’t just build the link target the index page. Distribute it out, link the products or services page, the weblog, about the company, and so on.

Tags: link building, link building service, link development

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