If you want to make your sales copy better you need to make a real and concentrated effort to draw together the various elements of your page and make sure that they balance each other out. The process is far more involved than picking a couple of things you don’t like and tweaking them. In this article we are going to talk to you about a few basic methods that you can use to improve the quality of your copy. Chronic Commissions
Know Your Numbers: Before you can improve things and make more money you need to thoroughly understand the point from which you are beginning. In other words, you should know your numbers well, such as how many visitors you are getting per month, the number of sales per visitor, your average conversion rate, etc. Measuring your results is one of the first things that you will learn about when you start trying to figure out how to get more out of your sales copy. One important note: “unique visitors per month” is not the same thing as “hits per month.” Also, knowing your conversion rate is necessary because when you make consistent changes/tweaks to your copy, you’ll know where you’re headed, and how much you’re able to improve. Knowing your current performance plays a big role in helping you improve the overall results. Commission Black OPS
Don’t Be Overly Modest: As a regular person it is good to be modest but when you are trying to sell a product it can be a problem. You’re competing against a lot of other sellers in your target audience and that means that you need to be able to convince all of the other sellers that you are better than everyone against whom you are competing. There’s no such thing as a perfect product but you shouldn’t highlight flaws in your copy. Instead, you need to make sure that you present your product and business to people as well as you can. Just the way you would never give away your negative qualities in an interview, the same way you would focus on the negative aspects when you’re discussing your product. Be proud of what you have created and let that pride be evident in your copy. WP Mage Monster
Fear of Loss: A lot of direct marketers use “fear of loss” as a technique to help them make lots of sales in short amounts of time.
Imposing a “fear of loss” helps buyers feel like there is a deadline on how much time they can take to decide whether or not to buy from you and that gets them to actually buy from you faster. Nobody wants to miss out on a good deal so if you add the fear of scarcity into your copy or some other kind of sense of urgency, you will seem all that more irresistible to important buying prospects.
To sum up, to get as much as possible from your sales copy, you shouldn’t just make a single improvement–you will need to consistently try new ideas if you want to make a difference.
