‘You need money to make money‘. Nonsense ! That’s a myth . 

You CAN develop a business on a low budget and get customers for virtually nil . This text will clarify how to make small business marketing work for you.

When an experienced business owner begins a new company he/she don’t throw $2,000 on a logo, letterhead and business cards, he/she might spend $50 on business cards and a hundred or so on a website and that’s all . Nor does an experienced business owner spend a sizable amount on marketing hoping it will generate profit . Instead they go out and meet people.

Yes a website is a good idea , but only build a very low cost one you put together yourself. Go through a free web creation site. Buy photos from one of the photo sites for a few dollars each. Do it all for under   $100 . You can always build a better site two months or years later with your cash , but avoud using cash .

Advertising is a risky investment , no matter who designs the ad . Ask any professional marketing and they will tell you their flyers etc fail over 50% of the time and it’s what they do full time ! (If they pretend they don’t they’re not telling not telling the truth lying!).

Why risk capital on a big risky area like marketing when you don’t need to spend any money at all ?

When you start a business you have time and usually no capital ! All you need to do then is invest your time wisely .

Use your time to talk to people but before you do, build your confidence and certainty by typing up some unique points about your new venture . This is important as everyone asks (out loud or to themselves) … ‘why should I buy from your business and not your opposition ?’ If you can’t answer this question well how will you ever market your business effectively propoerly ? This question hinders almost everyone in business .

When you have good answers (spend a month on this if needed ) then you’re ready to chase customers .

Get out and meet other business owners at networking events or through friends , or friends of friends. Sit down with them over a coffee and talk business. Nearly every person knows someone who could buy   from your new business so you need to go out there and seeing new people so they know you exist.

Also Type an email to every person you know explaining what your new business is about and what you do. Also you need to explain what kind of person you want , what type of needs, desires or wants you will be servicing .

Also go and see business people in similar or related industries. This is essential .

Let’s use a mechanic’s start up business as an example.

You would go and see tyre service companies , windscreen replacement businesses, car detailing, mobile car washers, panel beating businesses etc. There are a bunch of these businesses that have the same type of customers you also want - car owners. Tell them why people would want to purchase from you then look after the people who send you business. Send referral and customer a thank you card . Go out of your way to say thanks to both of them.

This is one secret of small business marketing to considerr as part of your small business development few people know or explore. Its also one of the best!

Tags: business development, business management, small business marketing

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