May new entrepreneurs misunderstand search engine optimization. This article will make SEO and it’s purpose easier to understand over time.

If you want the search engines to rank your site well, the first thing you should do is make sure your site has enough original content. Search engines favor websites with original content that provides high value to internet users. So if your site is about musical instruments, find keywords that go with this topic and publish original material around these terms and the search engines will be happy. Besides that, when you have good content on your website, you’ll not only increase the traffic you get from the search engines but you also get repeat visitors that keep coming back for more. Don’t make the mistake of including duplicate content on your site, since that will harm your rankings, and might even get you banned from the search engines. It is commonly believed that you can use duplicate content to rise to the top of the search engine listings, but this is not the case. You should focus on publishing original, relevant and high quality content that will please both visitors and the search engines. Another trick to impressing the search engines is adding new content to your site regularly. When search engines look at your content, they want to see that you are keeping it updated, so this is something to keep in mind.

For best results in your backlinking campaigns, you should be thinking about getting backlinks for many pages, not only your main or home page. You can get a better ranking for your site if you manage to get links for your inner pages as well as your main page. For example, if you have a site that is about travel, you might have pages that target keywords like “Carribean,” “Europe,” “Mexico” and others. The more pages you can get backlinks for, the more keywords you have a chance to rank with. If you want to rank for a keyword, you have to use anchor text with your keyword for the backlink. Remember, the search engines are looking for good content for their users, so the more pages you show them, the better for everyone. Your homepage is not your whole site, so don’t stop with it.

One major tip to remember is that it is important to link your internal pages together. Accomplishing this one task can significantly boost your search engine ranking. Try to link relevant pages using anchor text with the right keywords. Even the big boys like wikipedia, google, yahoo, ebay etc use anchor text to link heavily to other sites with similar information. They have not trademarked this process so there is no reason why you can’t do the same with little stress as it really is easy to do. Go on show em how it’s done, the search engines will be impressed by your ability to link both externally and internally. In conclusion SEO has been said to be the most efficient way to generate targeted traffic without losses.

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Tags: SEO, site optimization, tips

This entry was posted on Thursday, September 8th, 2011 at 4:12 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.