Posts Tagged ‘adsense’

How To Achieve Higher Conversions with Google Adwords

Saturday, July 9th, 2011

Google AdWords has given a huge opportunity to advertisers who are looking out to promote their product and get targeted exposure. So that’s what we’re talking about today, how to write stronger ad copy for better results.

There are several components involved, and just one of them is the call to action. Yes, of course some people either don’t know it or don’t do it for some reason. You don’t have to trust us, but you should be willing to trust the direct response industry which proved (decades ago) that a strong call to action works better. When a searcher clicks on your ad, he needs to know the benefit for him. You need to realize that the reader doesn’t care about you at all. Out of all the other ads, why should the reader choose you? Don’t tell us, tell them. For example, if the searcher is thinking about buying gold clubs, then he needs to get to a landing page where he gets exactly what he’s looking for. If the reader gets to your site, or landing page, and there’s something unrelated; then all your work will be in vain.

Avoid long words with many syllables, and just make sure that each word really counts and must be there. There is just no getting around it that all letters and words really count a lot with PPC ads. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.

Stories are extremely powerful when told right, and while you don’t quite have enough space in an ad, you can allude to experiences. There’s no better way to bring out the interest in your target audience than gain to their empathy or sympathy. If you use the story part, then be very sure there is some tie-in like they can realize similar results as you. Always keep in mind that you can become adept with writing ads that get results for Google Adwords or any other PPC ad platform. Very many people have had bad experiences with PPC, but it is not difficult to do well.

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Are You Making These Mistakes When You Write Google AdWords Ads?

Saturday, July 9th, 2011

Google Adwords ad copy is both hard and easy, and it really all depends on where you’re coming from - your current knowledge base. There are several things involved, here, but the main thing is understanding how to write short ad copy. So we want you to be happy, and because of that we’re offering you several ad copywriting tips you can rely on starting right away.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. If you’re just lost as to how to begin writing your ads, then you can get inspiration from existing ads in use - but never copy directly, word for word. Some marketers think they need to get overly creative with their ads, and that is just not true at all. The purpose of your ad headline is to make the reader stop in his tracks and want to read your ad. Have you ever noticed all the blue links when you searched for anything at Google? The point is that it’s hard to see your PPC ad when it’s on the right side of the first page. So the thing to do is be sure to use the keywords you’re going for in your ad copy. Failing to do that will make your ad harder to be noticed and thus you end up attracting low attention. When you fail to include the right keywords in your PPC ads, then there will be no blue keywords in your ads, and people will just ignore you. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. Overall, having a relevant ad gives you a better click through rate and higher quality score.

The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Look for yourself, and you will quickly notice that some display URL’s are not being used properly. Lots of marketers, or PPC advertisers, have proven that the display URL comes into play with click through rates. As long as there is a match with the domain and destination URL, then you can do more with it. So it doesn’t matter what domain name you’re using, you should always include the main keyword with a slash in your display URL, so that the searchers knows that they are going to the right page.

Always test your copy in any medium, and one highly recommended first test would be your headline.

Take your time and create about half a dozen headlines you can use, and then begin the process of split testing. How well you convert is what really matters in the end. Another highly important area to test is your offer, as well. Just keep in mind that the best and really only way to find out if something is good to do is test it. You can test your headline, call to action, benefit given in your ad, etc. You will need perhaps at least 500 impressions, and preferrably more, to get an idea about a split test.

Even though you just read our Adwords ad copy tips, don’t let the information just rot in your brain - use it and do something with it. The ability to kick-out great ad copy on demand takes work and effort, so do stick with it and eventually you will see results.

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Check Out Email Marketing Tips You Can Count On

Friday, April 15th, 2011

One of the best decisions you can take in favor of your business is to use email marketing. If you still haven’t implemented email marketing into your business, then you need to start with it today. The benefits you can derive from this marketing medium to get in touch with your customers are immense. This is the exact secret that is being used by every successful Internet marketer to make money and grow their business on the long term. If you want to take your online earnings to the next level, then you need to go through this article that will explain you the ins and outs of email marketing. Whether you want to promote SEOnuking related product with classified advertising or some other product, it will always give you results if you do it effectively.

The first thing you want to consider is to make sure that the subject line of your email is attention-getting and memorable. First impressions are very important, since you have a relatively short amount of time to capture the attention of the reader. It is after this moment, the user may ignore your mail, or just delete it to their trash folder. You need to fill your subject line with words that show the benefits of the email and makes the recipient curious enough to open the email. For instance, a person may dismiss a message with a subject line reading “Weight Loss Tips”, but open one with the subject “10 Weight Loss Tips That Can Help Your Shed Your Pounds.” The next thing you have to do is make sure your content starts with something very interesting. Why is this important? The most common email clients, like Yahoo, Microsoft Outlook, etc., use a “preview pane” where recipients can begin to view your email. If you don’t catch their attention with the beginning of the email, they are not likely to read it in entirety. It is also vital that you are consistent with your email marketing campaign. You need to send your emails on a regular basis based on the time specified by the subscribers. For instance, if you agree to send a newsletter on Wednesdays at 1 pm, do exactly that. Your subscribers will be looking for your email to arrive on the normal day and at the normal time. It is your responsibility to assure this is respected. Doing so will show them that you are serious and will be more likely to open any promotional emails you send to them. In addition to showing them you are dedicated, it shows them that you are professional and respect your subscribers. So if you’re aiming to sell more of Spinner Articles products with classified advertising, you will achieve that if you follow this formula.

As visitors opt in to join your list, it’s time to start building a relationship with them. They have given you the permission to get in touch with them, which will use to build a strong connection with your subscribers. The most important part of your email marketing campaign is to deliver a highly informative ezine/newsletter to them and give them regular updates. Limit your emails to twice a week or less, if you do it too frequently, people might just unsubscribe from your list. Now, to piece in the last puzzle of your email marketing campaign, follow up with your subscribers with informative tips, surveys, etc. You need to keep your list fresh and happening, which can only be done by effectively following up with them and seeing long term results.

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Google Adwords Advantages that Internet Marketers Should Know

Wednesday, March 30th, 2011

Advertisers have the freedom of working at their own page with Google AdWords. Irrespective of whether they have a site or not, it offers an effective and efficient way to promote products. Working with AdWords is so effective because you can select your own strategy and methods. If you have tried Google AdWords before and failed then the following advantages will provide a better understanding of AdWords. There are even topic specific article directories available online; so let’s say you’re writing articles about Affiliate Marketing, you can choose to submit them to these targeted article directory and get relevant traffic to your site.

The fact that it is easy to use and generates quick results is one of the most prominent benefits Google AdWords has. Even though it is an extensive system, AdWords is still quite easy to use. As long as they give Google what it wants and they have the basic elements right, advertisers don’t need to follow extremely strict regulations. Starting out with AdWords requires only 30 minutes. Once you have opened an account, you need to generate a keyword list with the Google Keyword tool and then create a short ad. You need to set the level of your daily budget and the spending limit on a single click for each of your keywords, once you are happy with your ad. Your ad should be active within 15 minute and will appear on the right hand side of the Google SERPs. It’s that simple to get started with AdWords and drive traffic to your offer.

The second advantage of using Google AdWords is that you can establish your own budget. You can customize even the maximum amount you are willing to spend per generated click. As an example, let’s say that $10 is the maximum daily spending limit you have set. When the number of clicks you receive amount to the budget you have established, your ads will stop showing until the following day. A lot of advertisers chose to go with the flow and didn’t take advantage of this feature and ended up losing a lot of money with AdWords. It is important that you view this as an investment and you should focus on obtaining a good return on your investment. For example, if the keyword you’re aiming for is Success; you simply need to write articles on it and submit it to popular directories to get targeted traffic.

It’s possible to market any type of product or service utilizing Adwords. Ever day, millions of people use Google to search for any number of products, and if you could get some of those people to your site you would see yourself selling more. If you want to promote many different products, you can get started with affiliate programs that have hundreds of products in different markets to choose from. Whatever you want, you’ll be able to find it. The more work you do, the better your profits will be. If you’ve never considered affiliate marketing, Clickbank is a good site to check out as it’s an affiliate network that’s a good one and great for novices. The best part about promoting multiple affiliate products is that you don’t really have to take care of the customer service and having a website. Therefore, Adwords is the quicket means of receiving that traffic you want that will turn into buyers. There are so many PPC companies you can choose from, but none of them are even close to as good as Adwords. Now that you know all that Adwords can give you, it’s time to begin selling your own products or you can sell affiliate products. You will see that making money isn’t difficult as long as you know the right steps to take. Make sure your research is not limited; for instance if your chosen topic for article writing is landing page, you should try and go beyond it to find similar topics to expand your scope and write more articles.

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Learn How To Start Your Own Online Business with Copy the Blueprint

Sunday, February 6th, 2011

The popularity of the Internet is ever increasing. So are the ways you can make money online. Thousands of methods are available to generate income on the web, even for newcomers. As with any business venture, though, you need to have a solid foundation to build upon, lest it wind up crumbling to the ground under the weight of many expensive mistakes. Many things out there promise to show you how to create a profit online. The concern today, however, is that it can be very hard to tell the difference between a legitimate venue and a bogus scheme. Let’s face it - there’s definitely lots of BS out there online, and it’s usually a waste of time. The upside is that there are some high quality, legitimate products available that have helped a lot of people make a good living on the internet. Currently, there are just a few courses available out on the market that are definitely worth their price. It’s all a matter of being able to separate what’s real from what is a scam. One of those high quality courses is Copy the Blueprint, which does a great job of teaching you how you can earn money online, as well as explaining how to put your new business on auto-pilot once you have it all set up. Whether you want to promote SEOnuking related product with classified advertising or some other product, it will always give you results if you do it effectively.

What is the most interesting is how Copy the Blueprint helps you make money. One of the first items that you will learn about is how to manage an online business that starts generating income. It shows you how websites can be used as effective tools that give you the control you need to run a successful online business. They give you all the help you need in marketing any product that you plan on selling online. Proper online marketing will give you a strong foundation that you need for long term results.

If you have a bunch of separate websites that are earning money for you every minute of every day, this base can grow. Possessing multiple revenue streams is an integral part of online marketing, and getting the best niches for your market is the key to success. As long as your markets earn money, you can truly succeed. Copy the Blueprint will show you all of this and much more when you get it. Their system helps you establish your online business to the point of being on auto pilot. Automating your business and making it work effortlessly depends on your lead capture page where you can collect your targeted e-mail addresses perpetually and build yourself a database of those customers who have bought products from your company. Copy the Blueprint describes for you ways in which you can build these squeeze pages that work like a powerful magnet pulling in traffic and collecting information. So if you’re aiming to sell more of Ultra Spinnable Articles products with classified advertising, you will achieve that if you follow this formula.

Copy the Blueprint provides a well planned program that is different from all the rest. You will get all the actual information you need and the strategies that must be learned so that you can see great results. When you put in the time and effort to make these strategies work, you will get better at them and make more money off of them. You will be able to see great results as you go, which will make you feel better about your work and push you toward making even more money. But you have to get into the action and practically apply the course as you learn it. You’ll get nothing done if you just focus on learning everything and doing nothing. All in all, if you have always struggled to make money on the internet, and don’t know where to start, then I would highly recommend you the Copy the Blueprint video course. If this course doesn’t work out for you for some reason, you don’t have to worry at all! You get a money back guarantee that is good for 56 days. With a guarantee like that, you don’t have anything to lose. Check it out and see how much money you can make on the internet.

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