For someone thinking about getting into the article marketing business, there are a few basic article marketing tips to follow that can make the process much easier to learn. Whether you are looking for tips on article marketing in order to boost your site’s traffic or just because you are a writer trying to better understand the process, the advice is the same. Understanding the fundamentals is key regardless of what avenue you intend to pursue.
1. Your Website’s Article
The first step you want to take when you’re beginning article marketing is to make sure that your website contains an original article of high quality. If you don’t fancy yourself a writer, there is always the option of hiring the work out. Be sure to find a good writer with plenty of samples and references that prove they know what they are doing. You can expect to pay about a penny per word on average, but don’t be shy about paying more if the writer really piques your interest.
It’s also a standard strategy to ping your RSS feed once it’s submitted to all the major directories. While many websites use WordPress which does this automatically, your site may not. For those who have yet to adopt WordPress, it is certainly worth considering. It is quickly becoming a standard among modern sites.
2. Rewrite the Article and Submit it to Ezine Articles
Of the many article directories that have sprung up over the past few years, Ezine Articles is considered as the standard that most writers and sites look up to. You have to make sure that the quality of the article you submit to Ezine is at least as good as the one you published on your site, and conform to Ezine’s standards. Also, while keyword optimization is important, you don’t want to overdo it either or your article could get rejected.
Ezine offers its own RSS feed just like your site does. This means that when you get an article submission to their site, you can submit your feed to major directories again. In addition to pinging your RSS feed, you can include backlinks in the article which point to your primary domain name and to the original article. This means big potential for traffic from this site.
3. Use Your Ezine Rewrite for Other Directories
If your article is quality enough to be accepted by Ezine, you should definitely consider submitting it to other article directories. There are plenty available for you to choose from. If you do a simple search you may come up with a dozen results. There is no reason not to submit your article to all of them. Some of them may use no follow tags, meaning you won’t get backlinks from them, but you can still pull traffic from them. Submitting your article to as many directories as you can, even no follow sites, will help you draw in plenty of traffic.
You can continue to rewrite your article and continue to resubmit it, but after a certain point the money spent rewriting the article and resubmitting can outweigh the potential benefits. It’s still a good idea to consider one more submission. Sure, it can take a little more time and money, but rewrites tend to come cheaper than original articles so it may be worth your while. If you follow these simple article marketing tips in website flipping, even beginning article marketers can increase visibility for a domain.