Every internet marketer who has reached the top, who has earned a great deal from their online businesses will tell you that you cannot succeed without a well written sales copy. Most of the time they put up a sales page where they will try to sell their service or product. On that similar page they will aim to make a conversion, whether for the customer to purchase the product or to sign up with their email. Whatever conversion they want, they can do that with a good sales letter. And you need that skill too, if you are trying your luck in internet marketing. You can get the Simple Writing System or other home-based writing courses that can jump start your copy writing skills.

Sales copywriting is an important part of internet marketing because with the way the web works today, it relies heavily on the copy. But writing sales copy, as the John Carlton copywriting courses might also claim, is no easy task. It is different from merely writing an article because with sales writing, you are aiming to make a conversion. Your aim is to convince the reader to do a certain action that is beneficial to you. And it is more than just giving them information about your product or service.

Doing any type of sales copywriting is more than just stitching words together to form sentences and paragraphs. It is a science all by itself, and yet also a form of art. The following are some useful tips to help you with your sales copy writing.

The headline is what the reader first notices.

That is why it is important you put an extra bit of care when crafting your headline, especially if that headline is for your sales letter. To fully understand the importance of the headline, think of the time you passed by a magazine stand. More probably that once or twice you have been enticed to pick up a magazine because you got intrigued with the headline or the blurbs, those short titles or teasers on the cover. If you look back at it, you will notice that the headlines were written with a sense of excitement, urgency and perhaps even wittiness. You should start observing and learning from these magazines on how they write their headlines and incorporate that to your own sales writing.

Show to the people the benefits that they can get from your product.

A lot of internet marketers commit this mistake whenever they are doing their sales copywriting. Always remember to talk more about what the customer can get from your product, than all the bells and whistles that make your product beautiful. People are not very much interested in learning about the features. They are more interested on the benefits that they can get out of it. For example, when you are selling a new reading lamp, do not focus only on the brightness of the light that it emits. Write more about how the customer’s eyes will feel less strained because of the adequate light that your new lamp provides.

Create an avatar for your imagined perfect customer.

One neat trick that good copywriters do is that they create an avatar of what they believe would be the ideal reader of their sales letter. They often go into so much detail as to provide a gender to that avatar. They also give that avatar a specific preference to a lot of things like the food she wants, the games she plays, and even the dresses that she will normally pick out from a clothing store. By zeroing on these qualities, these copywriters can write just for that ideal person, and not for all the people on this planet.