Google AdWords has given a huge opportunity to advertisers who are looking out to promote their product and get targeted exposure. So that’s what we’re talking about today, how to write stronger ad copy for better results.

There are several components involved, and just one of them is the call to action. Yes, of course some people either don’t know it or don’t do it for some reason. You don’t have to trust us, but you should be willing to trust the direct response industry which proved (decades ago) that a strong call to action works better. When a searcher clicks on your ad, he needs to know the benefit for him. You need to realize that the reader doesn’t care about you at all. Out of all the other ads, why should the reader choose you? Don’t tell us, tell them. For example, if the searcher is thinking about buying gold clubs, then he needs to get to a landing page where he gets exactly what he’s looking for. If the reader gets to your site, or landing page, and there’s something unrelated; then all your work will be in vain.

Avoid long words with many syllables, and just make sure that each word really counts and must be there. There is just no getting around it that all letters and words really count a lot with PPC ads. Words that do not need to be there are taking up space that can be better used to express your benefits and call to action.

Stories are extremely powerful when told right, and while you don’t quite have enough space in an ad, you can allude to experiences. There’s no better way to bring out the interest in your target audience than gain to their empathy or sympathy. If you use the story part, then be very sure there is some tie-in like they can realize similar results as you. Always keep in mind that you can become adept with writing ads that get results for Google Adwords or any other PPC ad platform. Very many people have had bad experiences with PPC, but it is not difficult to do well.

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Google Adwords ad copy is both hard and easy, and it really all depends on where you’re coming from - your current knowledge base. There are several things involved, here, but the main thing is understanding how to write short ad copy. So we want you to be happy, and because of that we’re offering you several ad copywriting tips you can rely on starting right away.

You simply must make good use of your particular keywords and phrases when you’re writing your PPC ads. If you’re just lost as to how to begin writing your ads, then you can get inspiration from existing ads in use - but never copy directly, word for word. Some marketers think they need to get overly creative with their ads, and that is just not true at all. The purpose of your ad headline is to make the reader stop in his tracks and want to read your ad. Have you ever noticed all the blue links when you searched for anything at Google? The point is that it’s hard to see your PPC ad when it’s on the right side of the first page. So the thing to do is be sure to use the keywords you’re going for in your ad copy. Failing to do that will make your ad harder to be noticed and thus you end up attracting low attention. When you fail to include the right keywords in your PPC ads, then there will be no blue keywords in your ads, and people will just ignore you. The obvious solution is to use the right keywords maybe a maximum of twice in your ads. Overall, having a relevant ad gives you a better click through rate and higher quality score.

The display URL is often ignored by some PPC advertisers, but that is a mistake because you can benefit from parts of it. Look for yourself, and you will quickly notice that some display URL’s are not being used properly. Lots of marketers, or PPC advertisers, have proven that the display URL comes into play with click through rates. As long as there is a match with the domain and destination URL, then you can do more with it. So it doesn’t matter what domain name you’re using, you should always include the main keyword with a slash in your display URL, so that the searchers knows that they are going to the right page.

Always test your copy in any medium, and one highly recommended first test would be your headline.

Take your time and create about half a dozen headlines you can use, and then begin the process of split testing. How well you convert is what really matters in the end. Another highly important area to test is your offer, as well. Just keep in mind that the best and really only way to find out if something is good to do is test it. You can test your headline, call to action, benefit given in your ad, etc. You will need perhaps at least 500 impressions, and preferrably more, to get an idea about a split test.

Even though you just read our Adwords ad copy tips, don’t let the information just rot in your brain - use it and do something with it. The ability to kick-out great ad copy on demand takes work and effort, so do stick with it and eventually you will see results.

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