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SEO Copywriting - Tips to Help You Write Better

Thursday, April 14th, 2011

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Anyone using search engines to look for relevant information on the web knows the difference between good and bad SEO copy. There’s nothing worse than visiting a website in order to find targeted information only to find the info on that site vague. Most of the time, such websites don’t have the kind of info you’re searching for and the content available is poorly structured and badly written. Treat the visitors to your site better and offer content that doesn’t make them feel turned down when they view your page. That’s why you’ll want to optimize your site for the most current keywords alongside relevant, high quality content. There are a few ways you can go about this. While you’re about to learn the ins and outs of SEO copywriting, you must understand that SEO copywriting takes effort. You can’t just use an article spinning software to create your content, but instead you need to skillfully write copy that makes sense to human readers as well as search engines. Find best dealz on Godaddy Promo Code.

Internal and external hyperlinks are one of the most ignored elements of SEO copywriting. Internal hyperlinks are links to other pages of your site that are relevant to the content you’re writing. This practice helps make your site easier to navigate and it also makes people spend more time on your site. You’ll obviously be giving a green signal to the search engines, as they really love properly executed internal linking. Also, never ignore the ALT tags. When it comes to external links, links that point to an external source, they can help you in two different ways. The first way they help is by validating you from a third party, and the second is that they give you the opportunity to link with that resource’s affiliate program or you can opt for reciprocal linking. Don’t worry, the search engines will reward you whether it’s internal links or external, as long as they go with the content on your site.

Now that you’ve covered what to do, here’s what not to do when writing for the web. The first thing you’ll want to avoid is flash as it goes against your goals when it comes to high ranking. Flash doesn’t go along with SEO in any way. The sooner you realize that Flash doesn’t’ go with SEO in anyway, the better. Search engines are unable to read flash and, besides, it takes too long to load.

Search engines won’t even be able to index the information that may be embedded in a Flash file. The entire idea of search engine optimization is to make your content readable by search engines. Flash will drive away your traffic, which means it’s not a good idea to use on your site.

Last but not least, it’s best to use 4-5 keywords maximum in your file names. It is a known fact that having keywords in your file name will help you with your SEO. Plus, it’s a great idea to use these keywords in the directory where the file is saved.To conclude, writing for search engines should be top priority if you want the kind of ranking, as well as organic traffic that converts, that your site deserves.

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How to Improve Your Rankings with SEO Copywriting

Thursday, March 31st, 2011

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It’s amazing how most people aren’t familiar with the term SEO copywriting; even though it’s one of the most widely used marketing tools today. SEO Copywriting is used by online businesses and individuals all over the world to create content designed for search engines as well as human readers looking for unique content. This art form entails writing convincing and creative copy for a website that serves many different purposes. The first step in SEO copywriting is creating copy that includes the appropriate keywords within your given niche. These keywords could be from the name of the website the content is being created for, or it could be keywords related to content people may be searching for online. The formula for SEO copywriting success involves using the right keywords in all the right places. If you want the simple formula for success with SEO copywriting, it’s using all the right keywords in all the right places. Ranking higher by Google and the other search engines requires that you get good at this practice. Find best dealz on Godaddy Promo Code.

Headings are one of the first factors you should be focusing on when creating SEO content. Every person that is looking for information on the Internet wants clarity, and if he can’t get it, he’ll skip to another site. We, as humans love reading headings, as they give us a fair idea of what we are reading without having to go through the whole content. Large search engines, like Google, use headings as a critical part of determining what a page is about because they understand this fact.

However, you should avoid using any keywords that are out of context. Headings need to form an integral part of your content and thus be in context as well. In this case the reader must always come first, just like the customer comes first for every business. When creating web content you must remember your readers.

You can also use the SEO technique that makes your information more readable by using lists or bullet points, which breaks your content into smaller chunks of information and also compliments the design of your site. The reader can then scroll back whenever he or she wants without having to search through loads of content. If the reader doesn’t want to read it all, the reader can easily scan through the copy and get a quick summary out of it.

Captions are often used to describe images on a webpage, and don’t really catch the reader’s eye. However, you must remember that Google does understand pictures and how they can be used.

So it’s critical that you employ captions and make sure they start with your targeted terms to aid Google in understanding your desired result.If you want to rank well and get organic traffic that converts, you really need to write for the search engines.

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