Posts Tagged ‘how to become a copywriter’

Make Sure You Avoid These Sales Copy Blunders

Wednesday, July 27th, 2011

Being a copywriter can command you a lot of respect. But people who start off with it usually find themselves in between tons of mistakes. You are about to learn about some copywriting blunders you need to steer clear of. Want the best results when using your skincare…as well as help the environment? Then you need to visit Organic Lipstick website

When creating sales copy, don’t commit the blunder of using punctuation the wrong way, because people can take your copy to mean something that it doesn’t. Copywriting involves using the right words and sentence structuring to convince the prospect about the advantages offered by your product. You might have a revolutionary new product that works wonders, but your product will only look as professional as your sales copy, and having bad copy likely won’t get you any sales. To what extent are people making these blunders? Believe it or not, there are still copywriters who use the semi-colon in the wrong place and forget the usage of comma. If you have sales copy that has continuous mistakes, you won’t make a good impression on the prospect. You don’t have to write English that sounds like you’re an English professor, but your punctuation should always be correct. Keep in mind that when your grammar’s good, you will look as professional as possible and the customer will know exactly what you’re trying to say.

You need to make sure your copy is able to be read and it should appear confusing to anyone reading it. Your paragraphs shouldn’t be too long and you need to make sure you put enough spaces in between them so people can read it easier. People reading your copy will likely just skim through it, and that’s why you need to make sure it’s as readable as possible. When you’re creating your paragraphs, keep them only to a few sentences and make sure each one only has a single point. Your copy should flow for the reader and that’s why you’ll want to stay on topic and not stray onto something else that can break your reader’s concentration. In order to get into the flow you can write your copy in such a way that it reads like a story. Now when you do this, your sales copy won’t remain short, so use a lot of bullet points and short paragraphs to go from one part of it to another. You want your readers to really get what you’re saying so that they’ll be more likely to purchase what you’re saying. Imagine…Having healthier lips within 30 seconds! Visit this Organic Lipstick web site

The silliest mistake lots of copywriters make is not going over the copy before you publish it. Even if you’re really skilled and even if the copy is well written, there could be errors that will only be caught if you and a few others go over in detail. Always check it over thoroughly before you let anyone else see it so that you can be sure it’s error free. So always use professionalism in everything you do and make sure small errors don’t cause you to miss any of your success. All in all, these copywriting mistakes might look minimal but if you don’t stay away from them they could seriously hurt your business. Yes, it’s true…You can have healthier looking lips within 30 seconds! By using Organic Lipstick web site