Posts Tagged ‘Marketing’

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Increase Your Web Traffic With These Link Baiting Strategies

Sunday, September 18th, 2011

Link baiting has been revived somewhat lately owing to the rise in acceptance of blogs and RSS which produce people using an simple proceedure of submitting their material online.

The main disadvantage of using link-bait strategies is which they are usually time consuming and might be quite difficult to develop. In order to draft exciting and original material for website link baiting, a great cope of expense after a while and action on explore and brainstorming are needed.

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Click on the link to examine out the particulars of our affiliate marketing plan and we know that you will be just as excited to join us as we will be to have you. We supply you superior affiliate promoting support and once you are an individual of our affiliates all you do is place our affiliate hyperlink on a notable spot on your webpage and we do all of the relaxation. It is a good way to place your website targeted traffic to function for you though you supply your traffic the chance to get generic Viagra from a skilled business like ours.
In the beginning sight website link baiting may seem prefer it’s not worth the attempt because of the time and attempt involved. Well-orchestrated website link baiting, however allows any webmaster to produce a ton of no cost hyperlinks from well-known locations and also top industry authority sites that may or else be overpriced or or else unattainable to acquire. It can conserve countless numbers of dollars in promotion fees to obtain these hyperlinks and can probably produce a lot of revenue by bringing in top quality visitors to the web site particularly if your items have great written content. Using many top SEO experts recommending it, doing so phenomenon has developed into a far more mainstream marketing truck for webmasters.

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How Your SEO Helps Make Your Business Matter

Sunday, July 31st, 2011

Why does your online marketing plan seem to be left out in the cold?   Maybe it’s the fact that you’ve chosen to ignore collective options over one promotional entity. However you see it, you’re missing the profit line by avoiding these numerous benefits tagged with online marketing.

What are they, and more significantly, how does it gel with consumers?

Below, you’ll figure a bevy of important methods used to help make your business shine with the online customer:

1. Savvy Anchor Text: Good, wholesome anchor text rules all.  Whether you’re a Minnesota clothing store or a Kansas City SEO department, you must maximize your link potential. This is done through geo-targeted keywords derived from expert research via Google Ad Words or WordTracker. You’ll gain the best traction from making your anchor text resemble something like this: Kansas City Email Marketing . One word of advice, though: spread out your keywords and geo-targeted city or state.

2. Social Networking Bonanza!: Don’t surmise your consumers are on Twitter or Facebook, assume they are and take advantage of it. Getting a business product, service or announcement to the many legions of conceivable customers is easily accomplished through social media. Get on-board with social media, and your followers just may get on-board with your products.

3. Link Directories And More: Generating immense traffic can, and should, begin with submitting your site to hundreds of select link directories and can reach its full brilliance inside article submissions and more. Research the web, and you’ll find a list of top link directories, article submitting sites with fast approval rates, and forums that allow do-follow signature links back to your website. The tools are at your disposal, and they work well to increase your search engine ranks.

4. A Website Befitting Your Consumer Search: Even though this seems fairly straightforward, most websites (even those of your competitor) fail to properly execute this. You must have a quality built website to help bring in the necessary traffic. If it’s having fresh, non-duplicated content with SEO keywords or simple colors and less flash-induced HTML, then that’s what you must do if it creates a better buzz for your consumers. At the end of it all, a better web design plan can pay off down the road with higher click-thru rates and less bounces off your pages.

5. Blogs That Stick: Blogging gives your readers more incentive to follow your buisness, while at the same time providing quality links and citations towards your ranking. One thing you must always do is make a conscious effort to update your blog at least twice a week, and then you must channel each post through your Twitter feed and Facebook page to gain even more visibility.

 

And that is just a taste, albeit a flavorful taste, of how your Internet marketing strategies can build on themselves and take your business to even greater heights. Just say to yourself, would you have thought it’d be this easy to gain a step ahead of your competitors with tools like these?  You won’t know until you do it.

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Using Email to Profitably Market Your Accounting Practice

Wednesday, July 27th, 2011

The title “best practices” typically means long standing rules and methods, and processes to avoid. For the most part these rules are erstwhile and correctly considered. I’m not suggesting that best practices be unheeded, just that they can be reexamined now and then or they might obstruct innovation.

I think it was marketing Guru Mark Brownlow who first suggested that it would be better to change the term to “profit practices”. He’s trying to change the way we think about these practices. Rather than simply following the status quo this new term leads us, hopefully, to making sure our efforts are actually generating revenue.

So what can you do to ensure your e-mail marketing campaign is ahering to profit practice? Well the changes are subtle from the old “best practices” model, but the impact on your efforts will likely be considerable. Here are some practical suggestions…

An easy way to meet your customers where they are is to use transactional e-mails. A transactional e-mail is an e-mail sent in response to an action that a visitor has on your site. One place where transactional e-mails can benefit a CPA is on your website’s service pages. A simple e-mail form on each service page can bring in those precious prospects that are warm, but not quite ready to commit to a full contact. Better yet, make a special offer. For example you could offer a short report with more information on the subject. Prospects that read that far and respond on that form are very hot leads. Follow up on these inquiries immediately with a transactional e-mail.

Transactional e-mails bring in revenues between three and six times higher than bulk mailings from the same clients, states a report from Experian. Transactional e-mails are a key profit opportunity.

Respect the permission of e-mail subscribers by not bombarding them with e-mail or sending irrelevant messages. Spamming your subscribers is not only disrespectful, it’s also unprofitable. You will lose subscribers and by extention the revenue they would have brought into your company.

A recent study from Epsilon put the value of an e-mail address at $23. Treat your e-mail addresses with the respect due to assets of that value.

Fans of your Facebook page may not feel they have given you permission to market to them through Facebook - so use Facebook and other social media platforms to gain e-mail subscribers.

Don’t waste time sending e-mails to people who don’t know your company. Confine your marketing efforts to prospects who choose to hear from you and are interested in your services. Buying lists of strangers is a waste of time and money.

Exercise restraint. If you send too many e-mails people will start to ignore them. Eventually they will unsubscribe. Bombarding your subscribers with e-mail just won’t work. People aren’t going to want to use a CPA that’s constantly annoying them with pointless e-mails.

Occasional e-mails about a product or a special promotion is okay; force-feeding offers to your customers, though, will turn them off quickly.

Treat e-mail marketing like the revenue stream that it is instead of just another number in the marketing budget. This means you should:

  • Hire the right team
  • Invest in the right partner and technology
  • Apply metrics to your efforts to get a clear sense of the benefits

The biggest challenge of e-mail marketing is to meet marketing objectives while offering compelling and relevant content in your e-mails. To do this, pay attention to what content customers click on within the e-mails. What prompts them to take action?

Use these “profit practices” to increase the revenue from your e-mail campaign instead of using aged “best practices.”

About the Author

Jim Tourville is the Director of CPA Site Solutions, one of the country’s most successful web design businesses oriented exclusively to CPA sites. His firm currently provides websites for more than 4000 CPA and accounting firms.

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The Principles Of Seo

Thursday, July 14th, 2011

Some people think they can make money online if they create a website and then put highly popular products on it,  people then will suddenly appear and buy and they will simply take home a bag of cash each day. Obviously they know nothing about  Northern Ireland search engine optimization. The truth is  getting  awesome  goods or services to satisfy a hungry market is one thing, and getting people to come and purchase is another. Most websites lack interest, or the directors do not  understand  the benefits of  high search engine listings. You may have heard this saying if you hail from an internet marketing background. Build it and they will come.  Rubbish. You could have been told this innocently by a  web  design broker . A lot of folk  purchase a website on the basis  that the web design company  are making it to be search engine friendly. It doesn’t matter how technical your website is, it doesn’t amount to a hill of beans if it is hidden away  on page ninety-four  of Google. Life will be very lonely.

 

 

It’s not as easy as this. There is much more to running an internet business than  building a jazzy web shop . Buyers should be able to find it so you can temp them with your items for sale, but this is hard for the average person to achieve. Search engine optimization (SEO) services are often the missing link to get you the visitors to your website that you need to make a profit .

 

Significantly, most  of the Northern Ireland websites that are out there may never get major levels of traffic in Northern Ireland. This partly is because people are not willing to waste hours  delving through page after page of search results to find one they like best. Studies have on internet shopping behaviour. They have concluded that internet users may only look at two to three pages , and if your business is not listed there, people will often never know it is out there.

 

Hiring the likes of seo Northern Ireland professionals can have positive effects on your online targets. First , they can show you ways to market your products more effectively. Working out your unique selling point or markets to target can well be the key element to ensuring your website grabs the headlines.

 

 

If you just can’t make ends meet in your  Northern Ireland cooperation, you need to start employing  Seo companies Northern Ireland professionals today and  over the next 12 months  your online business will begin to develop. 

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How You Can Find Out About Niche Marketing

Monday, June 27th, 2011

Did you ever hear the term niche internet marketing?  The odds are very likely that you have over heard it repeatedly.  Well, you may be asking yourself exactly what the big deal is with niche marketing and how you could discover more about it.  If these are your thoughts you’re witout a doubt a step ahead because niche marketing is a huge issue and it is necessary for you to learn everything that it is possible to about this before you get started with your own personal internet promotion experience.

1.  A proven approach to discover something totally new with regards to online marketing generally is a discussion forum.  These types of community forums will provide you with all the details that you’re trying to find then more.  Particularly, you can check out an SEO discussion forum as SEO has a lot to do with niche internet marketing.  In the event that you simply only took time to peruse these different user discussion forums you will probably come across knowledge that you will be looking for.

2.  Search engine optimization is an extremely essential process when you are doing niche internet marketing.  This gets critical because you are providing written content and inserting back links where your given specialized niche will likely be looking around.  So, finding out everything it is possible to about SEO will help you significantly when you are trying to focus on your unique niche market.  Actually, SEO could be the very most significant factor you can do while you’re dealing with your internet marketing process.

3.  Learning about niche marketing is often as simple as just browsing the internet for material.  As everyone knows, the web has got a tremendous amount of real information therefore the probability of you finding a myriad of real information regarding niche marketing is extremely high.  Take advantage of Google and you will be on the right path to becoming informed.

Niche internet marketing is definitely an essential component of internet promotion these days.  It allows you to give attention to a single segment of the market to be able to become more lucrative with sales.  Find out about niche internet marketing via discussion forums, learning about search engine optimization, and searching the internet for information regarding it.

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Do You Know These Link Building Mistakes?

Thursday, June 9th, 2011

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In order to see a steady stream of targeted visitors coming to your site, you’ll need to work on getting it ranked well in the major search engines. But if you get the core element of SEO wrong (which is link building) then you might not see any great results from your efforts. Your link building strategy should incorporate several critical elements in order to be done effectively. Don’t ignore these important factors, or you could be wasting plenty of time and money working towards results that won’t happen. You can’t complete a correct link building strategy in a single day, so it matters that your overall steps are done the right way. In this article we’ll be looking at some of the bigger mistakes you can make when it comes to your own link building efforts.

The first problem deals with backlinking to a page that is unable to be crawled by the search engine spiders. You can have a link in which everything looks completely optimum. You have great anchor text, it’s a ‘follow’ link, the page has great PR – everything. But if it’s never spidered or crawled it is invisible and does not exist. Do you understand? This is a usual problem with link exchanges, when you add the link to the other site but they don’t put yours. Google’s spider will either not crawl a page or will not index it if the page is dynamic or has specific instructions to not crawl/index. That’s why it’s important to verify that your backlinks are still seen by Google or other search engines. Building links takes a lot of time, which is why you need to know what you’re doing right from the start. Making the same mistakes over again in your linking will make it very tough to fix later on.

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Very many marketers sell links from their sites, and that is a mistake. A lot of marketers have paid links on their sites, and this will definitely hurt them in the long-run. However if you really want to do this, it’s best to use a quiet service such as Backlinks.com. Always remember that most networks of this kind don’t try to hide what they’re doing. Be careful that you do not directly signal that you’re selling links on your site. It’s always better to totally avoid this practice so that it doesn’t hurt your site’s ranking on the long term. Make a good effort to stay away from the mistakes discussed, and your backlinks will be the best they can be. Patience and virtue will win for you, so take it easy and you’ll have excellent results.

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The Many Wonderful Advantages To Finding An Article Authoring Service

Sunday, April 24th, 2011

Have you decided to start an e-commerce business? You will soon discover how important it is to find a quality article writing service. Even as a newbie, you can be like a big corporation and increase your profit margin by outsourcing a portion of your work requirements.

Since the inception of the internet article marketing, often referred to as, bum marketing, has been an extremely effective way to build an online business from the ground up. You can use it to showcase websites, establish yourself as an authority, promote your brand, increase organic search engine traffic, and help to sell affiliate products or products that you own. And, you can use it to build your lead list.

The only way it could be any better is if you didn’t have to even write the actual articles. You can make that happen by hiring an article writing service. It is not difficult to find very reasonable rates, and even very tidy bargains.

Perhaps you are thinking that you could never afford to pay others to write for you, but soon enough you are going to get to the point where you will make more money by doing exactly that. However, to start out, it is actually a good idea to write a number of articles yourself, especially if you don’t have the cash on hand to pay for it.

Actually, even if you are fortunate enough to be in the position to be able to pay others to get you started, it is in your best interest to write a number of articles yourself in the beginning. That will place you in a better position to be able to work with the writers you hire. How can you be the boss if you don’t fully understand the job of the people you are hiring?

If you do not have money to pay writers yet, you can do all the writing until your cash starts flowing. In either case, you should read some bum marketing tutorials and register at a few article directories and start submitting right away. The more experience you get in the early stages of your business, the better you will be able to convey what you need from the writers you will be working with.

Here is an important tip: Always be very specific as you communicate with the article marketing service. Make sure that they also know how to spin articles. For example, let’s say that you need an article to help you with sales for an affiliate product that shows people how to make a do it yourself solar energy solution. What happens if you just tell your writers that you need something on the subject of solar energy? They could write something about why it is important to get solar panels installed by professionals.

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Five 5 Considerations In Selecting Authors For Your Online Business

Saturday, April 23rd, 2011

I think most business owners who operate only in the physical world would be stunned to know how much writing is required for an online business venture. Using the Internet for commercial purposes requires an immense amount of content. Whether we rely heavily on video or the written word, every utterance or sentence must be carefully crafted.

We can never lose sight of one unavoidable reality; our website is often the first exposure that many of our prospects have to our company. We must make a lasting, favorable impression on our visitors with the words we choose to convey our story. It is essential that our writers meet the expectations of our prospective customers or clients.

Some businesses are large and diverse operations that choose to handle almost every task within one of the company’s departments. Many of us, on the other hand, do not have the time or, perhaps the in-house talent to meet all of the writing needs that we have. A great many Internet marketers choose to out-source the authoring to professionals–or to whom they hope will be professionals. There are many free lance authors and web article writing services available.

Out-sourcing writing can be a wise investment for most businesses. Before you accept a writing service or individual author, however, take time to be certain that they have a reasonable understanding of the unique requirements of online businesses. Here are a few things to check:

1) They should be fluent in the language of choice (that of your target market). I prefer writers who have grown up with the language rather than those who have learned it later in life, as they will be more familiar with idioms, common expressions and the idiosyncrasies of usage.

2) No writer can be expected to be an expert in every subject. However, you need to determine whether the writer who is going to write for you has the ability to quickly learn what is necessary about the subject to be able to write about that topic in an engaging manner.

3) In almost all Internet writing, a conversational or informal tone is the norm. While there may be exceptions to that “rule,” writing for the web is very different from the writing necessary to achieve academic success. On the other hand, prior academic success improves your chances the the prospective author has at least mastered the basics.

4) The writers must understand your different business purposes for various kinds of articles. They should be able to verbalize the difference in objectives for writing for your website versus writing for article marketing uses.

5) Finally, the writers should not be confounded if you mention that they should optimize for a specific long tail key phrase. They ought to have some understanding of what SEO actually is.

All of these issues are more important to consider than whether an article costs you $10, $30 or even $100. Ten weak articles do not have the impact on your success that one very good piece of prose will have.

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Reasons That Everyone Should Be Using Social Media In Marketing Endeavors

Wednesday, April 20th, 2011

In the last few years social media websites really have exploded in their popularity with hundreds of millions of people being members on various sites and it does mean that there are some really good opportunities out there for businesses. If you therefore own your very own business or if you are involved in the marketing of one then there are a few good reasons why you should be making use of social media in business.

First of all you are able to kind of build an online fan club for your business on Facebook, for example, and can keep in contact with existing or previous customers as well as being able to market yourself to new people. It can be extremely targeted and this type of advertising is worth its weight in gold as it can really help you to get new customers within your local area or those who are interested in what it is you have to offer.

By running your own page you are able to advertise your business and any special deals that you have to your captive audience. They are notified of changes to your page or status updates so you know that everyone is going to be made aware of your new news. It saves you having to go around everyone individually and hope that they get the message.

It is also a very good place for you to work on building relationships between business and customer. People love good customer service and if you are showing yourself as taking a real interest in your customers then this reflects well on you in trying to gain new ones who are watching how you deal with people.

With your page you are able to upload images and indeed videos that can be used to promote your business and they are good ways to get your message across. The good thing is that those people on your page are much more likely to take a look as they have already shown an interest in your business so your return on investment is going to be very good.

The return is going to be high because it costs you absolutely nothing apart from just some of your time which is of course completely free. It does not have to take up a lot of your time each day just doing a few jobs on your profile but of course the more time you spend the better the results you are going to achieve.

Being on these websites really does help you to increase brand awareness as you can really generate a lot of extra exposure. What can help you is how people are able to leave comments and messages and these can often end up being like small reviews and people and this can often help persuade them to spend money with you.

What you are hoping to achieve on social media websites is to get to the point that people are talking about your business and joining your page without you doing anything yourself. The ideal thing is that their friends see them being on your page so this generates an interest in what you are doing so your network then starts to expand which hopefully ends up in them spending some money with you at some point.

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Writing Copy for Search Engines and High Conversions

Sunday, April 3rd, 2011

If a person has good skills with SEO copywriting, then that person can more easily get content ranked higher in the search engines. We want to discuss this more and offer some helpful tips so you can see better rankings.

What makes for successful SEO copy? There are many reasons for this situation, but the main reason is writers do not have a clear grasp of what needs to be done. It’s important that you deliver high quality content to your readers if you want them to respond back. Search engine algorithms are always changing because the search engines are trying to find a solution that will only rank high quality content sites. If you provide the highest quality content, then some websites may want to link to you on their own. But this is not very common and usually only happens if a site has some form of great entertainment value or information that is valuable. The truth about that is it’s a bit rare and not the way to go when it comes to getting backlinks. If you find you need to use the same keyword a lot, then you can write some kind of variation of it to get your point across. For those special writing situations you can select a good and relevant synonym and substitute it. The risk is not terrible, but keywords used too many times can set off flags, and your site could get human-reviewed and/or you could receive points off for SEO. Using appropriate and relevant keywords becomes a totally new picture with the search engines, and it is looked upon favorably. Google will look at this situation from the perspective of Latent Semantic Indexing, or LSI, and it’s actually viewed in a positive manner. This technology shows related keywords and determines the value of the content.

Try to avoid using flash when writing your copy; stick with text. You can not fully optimize your site if you use flash. Not only does flash take forever to load, but the search engine spiders won’t be able to understand it. Not to mention that the search engines are unable to index anything with flash. Simply put, if you use flash on your site, then the search engines can’t index it.

So for search engine optimization you need to create readable content using text. So make sure you avoid flash and keep everything in text.

The title of your page is extremely important because it contains your main keywords. More on-page optimization includes placing the main keywords in the Description and Title tags in your page code. It will make some amout of difference in your overall SEO score with the search engines. But be sure you do not fall into temptation of thinking more is better. Don’t repeat the keywords a lot or else it starts looking like keyword spam, which is the last thing you want to happen. For best effect, mention the keyword in the first paragraph and then just write normally but use it again several more times.

All in all, SEO copywriting isn’t an easy job. You’ll need to put a lot of work into it especially if you’re new to it. Always bear these tips in mind, and put them into practice.

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