Marketing is an integral part of any business. A good marketing strategy should already be in place before any business should even start to operate otherwise everything will fall apart. Because just think about it, if your company does not have a guide, which is what marketing plan or strategy is all about, then you are like going out to the market with a blindfold. You do not know exactly how your business must be presented to the public. And do it wrong the first time and you will be perceived as the company that has the poor product or service. You certainly do not want that to happen that is why you should understand at least the basics of marketing so that you can easily apply it to your own business.

For many years top marketers, just like Frank Kern, believe in the power of understanding how the consumer thinks and also feel since much of the buying decisions can also be emotional in nature. But whether it is the practicality of the product or the emotional attachment that the buyer feels about that product, it all boils down to just one thing: what do the buyer think about the product? We will discuss this further by enumerating some marketing tips on how you can get into the minds of your consumers and think just like they do.

One of the first methods that you can try is the traditional survey approach. While there are many surveys today which are just posted on the company’s website, it is a good idea to have it printed out for easy distribution. A good way to do a survey is to have easy to understand type of questions. Do not over complicate a survey that it would require close to an hour just to answer all of the questions. Just keep everything short, simple and direct to the point and you will surely get useful answers.

Next marketing method that you can give a shot is by conducting a focus group discussion where you can talk more intimately with the participants who are preferably buyers and users of your product. Take for example in the Frank Kern core influence cd, it was said there that customers do not only value the product or service, but that they also value the experience of going through the whole purchasing process. Through a focus group discussion you will know how the participants honestly feel or think about your product and they can also contribute to its further improvement. Also with this marketing method you can see exactly the emotions of the participants and you can better judge if they like or not your product.

Finally, one of the best marketing tips that you can get is to think like how your consumer would think or behave in a given situation. If that means you have to stereotype your target market, by all means do it. Think of all the qualities and traits that your ideal customer will possess and put all of it in the personality of an imagine person. Then do what that person would normally do like what kind of website he would visit, what restaurants or bars he would frequent, what are his tastes in clothes and food, and so on and so forth. By putting yourself in the shoes of your customer you will have a better understanding of how they think and act.