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In order to see a steady stream of targeted visitors coming to your site, you’ll need to work on getting it ranked well in the major search engines. But if you get the core element of SEO wrong (which is link building) then you might not see any great results from your efforts. Your link building strategy should incorporate several critical elements in order to be done effectively. Don’t ignore these important factors, or you could be wasting plenty of time and money working towards results that won’t happen. You can’t complete a correct link building strategy in a single day, so it matters that your overall steps are done the right way. In this article we’ll be looking at some of the bigger mistakes you can make when it comes to your own link building efforts.
The first problem deals with backlinking to a page that is unable to be crawled by the search engine spiders. You can have a link in which everything looks completely optimum. You have great anchor text, it’s a ‘follow’ link, the page has great PR – everything. But if it’s never spidered or crawled it is invisible and does not exist. Do you understand? This is a usual problem with link exchanges, when you add the link to the other site but they don’t put yours. Google’s spider will either not crawl a page or will not index it if the page is dynamic or has specific instructions to not crawl/index. That’s why it’s important to verify that your backlinks are still seen by Google or other search engines. Building links takes a lot of time, which is why you need to know what you’re doing right from the start. Making the same mistakes over again in your linking will make it very tough to fix later on.
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Very many marketers sell links from their sites, and that is a mistake. A lot of marketers have paid links on their sites, and this will definitely hurt them in the long-run. However if you really want to do this, it’s best to use a quiet service such as Backlinks.com. Always remember that most networks of this kind don’t try to hide what they’re doing. Be careful that you do not directly signal that you’re selling links on your site. It’s always better to totally avoid this practice so that it doesn’t hurt your site’s ranking on the long term. Make a good effort to stay away from the mistakes discussed, and your backlinks will be the best they can be. Patience and virtue will win for you, so take it easy and you’ll have excellent results.