Within the next couple minutes you will learn why it’s so very important for you to go ahead and start article marketing. You’re also going to find out why using an article submission service to help you do it is the only way to go. The best way to think about it is to ponder taking a trip from Manhattan, New York to San Diego, California.

Can people walk from New York City to San Diego, California? Well, yes. You hear about people embarking on ridiculously long walking journeys for some reason or another, from time to time. If you wanted to get there quickly and you had the ability to pay for a ride, does it make sense to walk? No, it would be crazy to do that.

Ever since the internet was established, an article marketing strategy — which, by the way, is sometimes called, bum marketing, since it can be done on a bum’s budget — has always been a superb way to accomplish your internet marketing goals. For starters, you can use it to promote your own products or affiliate products.

Bum marketing is a way to get free traffic, not just from the article directory websites, where people go to read your articles, much as they read newspapers, but from the search engines that take people to your article. Furthermore, by publishing articles, you can get search engines to give your websites favorable treatment in their search results, just by linking to them from your articles. It works wonderfully.

The benefits keep coming: as an author of many articles published all around the internet, you will become a trusted and credible source of information on your chosen topics; an expert, of sorts. You’ll be able to brand your name or your company. Quite possibly the most incredible aspect of all of this, is you can do it for absolutely free.

Now that you understand the importance of publishing articles, perhaps you can begin to realize why it just makes sense to speed up the process with an article submission service. The biggest problem with article marketing is the fact that it takes time.

For a small monthly fee, an article writing and submission service will use their powerful software to submit your articles to hundreds and hundreds, in some cases, thousands of article directories all around the world wide web. The amount of time you will save simply from not needing to register manually at each site, it worth hundreds dollars alone. It is your choice. You can walk to San Diego or ride in a quick car.